LG Electronics Delivers Single-Source Solution for Hospitality, Lodging Industry

NEW YORK, Nov. 12 /PRNewswire/ -- LG Electronics' in-room HDTVs, digital signage solutions and technology innovations entertain and inform hotel and restaurant guests. Delivering a flexible, high-quality media experience throughout the hotel environment, these technologies were featured at the 2007 International Hotel/Motel & Restaurant Show (Booth #3006).

"Hoteliers are looking for a complete solution that includes digital displays, multimedia offerings and flexible digital signage solutions to differentiate their properties and enhance the guest experience. As the leading flat-panel provider to hospitality industries, LG delivers just that with our integrated line of products that engages guests while providing hotel operators a secure, comprehensive system that's easy to manage," said Ron Snaidauf, vice president, Commercial Products, LG Electronics USA, Inc.

ADVANCEMENTS IN-ROOM GUESTROOM TECHNOLOGY

LG's broad line of lodging flat-panel TVs range in size from 20- to 50- inches, and highlight innovative, integrated technology solutions for today's hoteliers. At the show, LG showcased both LCD (LC7DC, LC5DC and LX5DC series) and plasma 42PX8DC, PC5DC series) displays developed specifically for the lodging industry. The company also unveiled the new 42-inch Full HD 1080p LCD (42LB5DC) set and the 32-inch EDTV plasma (32PC5DVC) set. (See separate press release.)

LG is the first in the industry to include the industry-standard Pro: Idiom(TM) digital rights management (DRM) system, demonstrating that the robust and highly secure technology can help to assure the rapid, broad deployment of HDTV and other high-value digital content. This industry- standard DRM solution was designed to be the most cost-effective solution for industries that use satellite-delivered pay TV content or video-on-demand (VOD) to protect digital video and audio content.

In addition, LG delivers the industry's first HDTVs with built-in MPEG-4 H.264 decoding technology for displaying satellite-delivered high-definition (HD) content. Integrated MPEG4 technology increases the number of HD channels, providing guests with more entertainment options.

LG also highlighted its unique Auto-Sensing Remote Jack Packs (RJPs) that make it easy for guests to charge and/or connect devices such as laptop PCs, portable DVD and CD players, and digital music players, to the LG HDTV in their guestroom. The RJPs unique, slim design eliminates cable-clutter and elevates guest satisfaction with the in-room multimedia experience. Hotel operators can choose from seven stylish RJP designs, four of which (RJP-110F, RJP-110WBR, RJP-110S, RJP-101M) were on display at the New York show.

BEYOND HOTEL GUESTROOMS

Appetites are growing in the hospitality and lodging industry -- and not just for food. There is an increased demand for technology solutions to engage guests in public areas from hotel lobbies to restaurants and bars. LG Electronics meets that demand with digital signage solutions that deliver brilliant picture clarity and superior contrast in a compact and stylish package.

LG's 42-inch LCD monitor (M4210C-BA) is optimized for digital signage applications and its IP-Cast(TM) ready, Internet Protocol (IP) technology, provides the hospitality industry with new options for customer interaction. Capable of portrait (vertical) or landscape (horizontal) orientation, this screen has a narrow 29mm bezel which enhances its use in 4x4 video wall applications.

In addition, LG's new IP-Cast(TM) technology makes it possible for hotels to deliver content to multiple screens from a centralized operations center. The combination of advanced technology, high-definition displays, and networking technology from LG allows the hotel, restaurant and other public space operators to use digital signage and attention-grabbing content to communicate with guests in creative and previously unexplored ways.

ABOUT LG ELECTRONICS USA, INC.

LG Electronics USA, Inc. is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital display and digital media products, digital appliances and mobile phones under LG's "Life's Good" marketing theme. LG's Commercial Products division, based in Lincolnshire, Ill., serves the lodging, hospitality, systems integration, digital signage, education, business, industrial, healthcare and government markets. For more information, please visit www.LGcommercial.com.