Bounce Into NBA All-Star Weekend With Slam-Dunk Entertainment at Hard Rock Hotel & Casino

***MEDIA ALERT*** WHAT: Hard Rock Hotel & Casino is partaking in the NBA All-Star weekend festivities, offering an impressive line-up of entertainment and celebrity appearances. WHEN: Thursday, Feb. 15 - Sunday, Feb. 18 WHERE: Hard Rock Hotel & Casino 4455 Paradise Road Las Vegas, NV 89109 WHO: Richie Akiva and Scott Sartiano, the leaders of the see-and-be-scene crowd in New York nightlife are joining forces with the timelessly cool Hard Rock Hotel & Casino for NBA All-Star Weekend. Known for their consistent star-studded events, Akiva and Sartiano will bring in the A-list crowd for the Hard Rock Hotel & Casino's line-up of elite events. By bringing in such heavy hitters as Akiva and Sartiano this weekend, the Hard Rock Hotel & Casino will be the unanimous choice for the world's biggest athletes, as well as Hollywood's biggest partiers. Former NBA player for Chicago Bulls Trent Tucker, NBA legend Michael Jordan, player for Cleveland Cavaliers LeBron James, players for Denver Nuggets Allen Iverson and Carmelo Anthony, Minnesota Timberwolves players Kevin Garnett, Ricky Davis and Randy Foye, R&B music sensation Ciara, Grammy award-winning rapper Chamillionaire, R&B producer Jimmy Jam Harris, hip-hop group The Roots, R&B singer Akon, executive producer of his own hit show, "The Nick Cannon Show," Nick Cannon, comedian Katt Williams and many others. Look out for Paris Hilton who will be celebrating her birthday with all her A-list friends. DETAILS: Thursday, Feb. 15 Kick-off the weekend with Trent Tucker and friends as he hosts his Hoopology celebrity party, which consists of a charity poker tournament that will benefit the Trent Tucker Non-Profit Organization. The event will take place at the Center Bar located on the casino floor at 8 p.m. Finish the night with the after-party at Body English featuring performances by The Roots. They will perform after midnight when the doors open to the public. Celebrity attendees for the night include Michael Jordan, music artists Chamillionaire, Ciara and Three 6 Mafia, and players of the Minnesota Timberwolves, Kevin Garnett, Ricky Davis and Randy Foye. VIP party tickets to watch the poker event are $350 while entrance into the after-party at Body English is $200. VIP tickets to attend both events are $500 and can be purchased by visiting http://www.hoopologycelebrityevents.com/. There will be a red carpet event before the tournament at 8 p.m. A second red carpet for celebrities attending the after-party will take place outside of Body English at 11:30 p.m. Media check-in begins at 7 p.m. for the tournament and 10:30 p.m. for the after-party. Friday, Feb. 16 Nick Cannon and Complex Magazine hosts an old school, hip-hop showcase inside Body English with special guests including LeBron James, Carmelo Anthony and Allen Iverson. Performers include Big Daddy Kane, Biz Markie, DJ Clue, MC Shan and many others. Doors open at 10:30 p.m. There will be a red carpet for celebrities attending and media check-in is at 9:30 p.m. Saturday, Feb. 17 Comedian, Katt Williams will be performing inside The Joint at 11 p.m. He will have a second performance on Sunday, Feb. 18 at 9 p.m. Tickets start at $62.50 and can be purchased at The Joint box office or online at http://www.ticketmaster.com/. Join socialite, singer and actress, Paris Hilton as she celebrates her star-studded birthday celebration at Body English. Doors open at 10:30 p.m. and the cover charge is $40 for men and women. Paris, along with other celebrity attendees, will be making appearances on the red carpet outside Body English. Media check-in is 9:30. Sunday, Feb. 18 Legendary superstar guests will take over Body English as the Hard Rock presents the official NBA All-Star after party. NBA icon Charles Barkley and Grammy nominated artist, Akon, will host along with DJ, Benny-D, on the 1's & 2's. Expect VIP sightings all night long, like special guest Magic Johnson. Girls in basketball jersey attire drink champagne all night for free. Doors open at 10:30 p.m. and $40 for men and women. Red carpet appearances are to take place outside of Body English and media check-in will be at 9:30 p.m.