Timber Wolf Launches National 'Rigs and Rewards' Promotion

RICHMOND, Va., April 23 /PRNewswire/ -- Swedish Match North America, the fastest growing moist snuff company in the US, announces the launch of the Timber Wolf "Rigs and Rewards" National Promotion. Consumers can enter a sweepstakes for a chance to win one of three specialized trucks while earning reward points redeemable for quality gear.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080423/NEW085 )

"Timber Wolf is known as a premium quality smokeless tobacco for about half the price of SKOAL(R), and we take pride in the fact that it's 'Done Right'," according to Steve Abbot, Senior Brand Manager for Timber Wolf. "With this promotion, consumers have the chance to win one of three trucks and earn gear to get their own job done right."

The promotion ties to consumers' three biggest passions -- sports, the outdoors, and do-it-yourself projects. Consumers can enter the sweepstakes daily at TWDoneRight.com for a chance to win one of three specialized fully loaded rigs -- the Contractor, the Outdoorsman, or the Tailgater.

In addition, consumers can participate in the rewards program by collecting under-the-lid codes on specially marked cans of Timber Wolf. Codes are redeemable online for quality, branded merchandise including Black & Decker, Weber, Stanley, and Coleman.

Age verified consumer adults can enter to win on line at www.TWDoneRight.com.

Direct mail, high powered point of sale materials and event marketing supplement the promotional campaign.

About Swedish Match:

Swedish Match is a global Group of companies with a broad assortment of market leading brands in smokeless tobacco, cigars and pipe tobacco, matches and lighters. Some of our well known brands include Red Man, Timber Wolf, Longhorn, Macanudo, Partagas, Cohiba and Borkum Riff. Swedish Match North America, headquartered in Richmond, VA, with manufacturing facilities in Owensboro, KY, Dothan, ALA, the Dominican Republic, and Honduras. For more information visit the website at www.SwedishMatch.com