Introducing Tri Vantage(TM) - Glen Raven Announces New Name for Company

CLEVELAND, March 4 /PRNewswire/ -- Glen Raven, Inc., a leading manufacturer of performance fabrics worldwide, today unveiled the name for its new distribution division: Tri Vantage(TM), LLC. In May, 2007, Glen Raven acquired long-standing business partners The Astrup Company and John Boyle & Company, two of the nation's largest distributors of fabrics, hardware and finishing supplies for the awning, marine, sign and casual furniture industries. After several months of consolidating operations and completing the merger, the new organization has announced its new identity and brand with Tri Vantage.

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"We are very pleased to move forward as one united company under the new Tri Vantage name," said Harry Gobble, President and General Manager, Tri Vantage(TM), LLC. "Though the name is new, we are well known with a rich heritage of leadership in the specialty fabrics industry. Through Tri Vantage, we have woven the strengths and capabilities of three great companies together to provide the highest level of product innovation and the best service possible to our customers."

The company selected the name Tri Vantage as it represents the union of three industry leaders coming together to offer unmatched service and numerous advantages to customers. The merger of Glen Raven, The Astrup Company and John Boyle & Company was an historic event for the specialty fabrics industry that promises many exciting changes and new opportunities for all.

As the largest single-source for specialty fabrics, hardware and finishing supplies, Tri Vantage employs more than 300 people within 19 offices and distribution centers across North America. The vast breadth and depth of product inventory created through the merger, combined with optimal positioning of distribution centers throughout North America, will enable the new company to provide even greater efficiencies in the supply chain for fabricators and manufacturers regardless of their location.

Together, these companies share century-long histories of providing leadership and innovation in the industry, distributing thousands of products used in the creation of a myriad of residential, commercial and architectural applications including awnings, shade control products, signs, tents, tarpaulins, indoor and outdoor furniture, marine products and more.

"Through this merger, we have been focused on continuing to help our customers grow their businesses, assuring them that we will keep pace with global resources and the ever-changing needs of their markets," Gobble said. "The unified resources of these three companies have created a stronger, more diversified organization capable of providing enhanced value to our customers."

While the company name has changed, the heritage and quality that Astrup and Boyle customers expect will continue. Tri Vantage customers will find an expanded line of products, fully stocked inventory at each of its state-of- the-art distribution centers, as well as same-day service capabilities and an enhanced online ordering process. The company will launch a new corporate website in March -- www.trivantage.com -- with an expanded online catalog. Located within the main site, the new online purchasing system will make placing orders much simpler for customers with more product detail, photos, color swatches and real-time pricing. Users will be able to make customized lists of products they purchase regularly as well as to keep a wish list of items for the future.

In addition to its superior product selection, Tri Vantage will lead the industry in product innovation, seeking out the products that will serve customer needs and integrating new items from the industry's top manufacturers. When it comes to providing a solution for a customer, the company strives to either track down an item or further the development of a new product to solve the problem.

"In the development of new services and product lines, our customers are also our partners," Gobble said. "As the needs of our customers evolve, we work closely together to find a solution. We believe that responsive product innovation is the best form of customer service."

Glen Raven, headquartered in Glen Raven, N.C., markets specialty fabrics in more than 100 countries worldwide, including its two leading brands, Sunbrella(R) and Dickson(R). Founded in 1880, Glen Raven has marketing, product development, sourcing and manufacturing facilities in North America, Europe and Asia.