Viigo Brings ICE08 to Smartphones, and Viigo CEO Mark Ruddock Joins ICE Panel of Mobile Industry Leaders on March 28, 2008

TORONTO, March 27 /PRNewswire/ -- Viigo Inc., developer of one of the world's most popular mobile content and service delivery platforms, today announced it has partnered with Interactive Ontario to bring ICE08 -- the Interactive Content Exchange Conference being held at the Carlu in Toronto on March 26-28 -- to smartphones everywhere.

Interactive Ontario, which is a not-for-profit industry organization committed to the growth of the Ontario interactive digital content industry, will leverage Viigo to deliver live conference news and ICE08 blog feeds in addition to breaking insights from Backbone magazine, Geek News Central, One Degree, Techvibes, Le Lien Multimedia and more to BlackBerry and Windows Mobile smartphones. With the ICE08 edition of Viigo, users will not only have real-time access to ICE08-published content, they will also be able to access the rich content already available on Viigo, including over 5,000 channels of breaking news, sports, weather, market performance, entertainment, and blogs.

Smartphone users who wish to follow ICE08 can immediately download the ICE 08 edition of Viigo by going to www.getviigo.com/ice08 from your mobile browser.

Also, on March 28, Mark Ruddock, CEO of Viigo Inc., will join Jeff McDowell, VP Global Alliances at RIM, Dominique-Sebastien Forest, GM, Digital Media, Mobility and e-Commerce at Quebecor Media Interactive (Canoe Network) and Thomas Purves, Founder, WirelessNorth.ca, in a panel discussion to review the opportunities and limitations affecting wireless innovation, what's changing on the wireless horizon worldwide, and who will emerge as leaders in the next generation of mobile. The presentation will begin at 2:15 EST in the Concert Hall at the Carlu.

About ICE 2008

ICE08 is a high-level conference dedicated to the business of content on interactive platforms in Toronto. The ICE is a partnering forum that seeks to collect and connect players from across the industry: from mobile to games to social media to traditional platforms like television and music. Panel discussions and presentations are key elements of the conference, and over 500 entrepreneurs, producers, developers and executives in all sectors of the industry will be in attendance.

INTERACTIVE ONTARIO - ONTARIO'S VOICE FOR INTERACTIVE MEDIA

IO is a not-for-profit industry trade organization committed to the growth of the Ontario interactive digital content industry. To this end "IO" is an industry advocate within Ontario and nationally as a founding member of the Canadian Interactive Alliance /Alliance interactive canadienne (CIAIC).

IO represents almost 200 interactive digital media companies and stakeholders including game developers, mobile content producers, e-Learning companies, education / training institutions, broadcasters, unions and guilds.

About VIIGO

Viigo Inc. is a leading developer of mobile application software that enables companies to easily deliver time-sensitive information and advertising to smartphones in ways that create rich, compelling, and unparalleled user experiences. Thousands of people around the world already trust Viigo to deliver breaking news, sports, entertainment, weather, market performance, and blogs directly to their smartphone -- anytime, anywhere.

Founded in 2004, Viigo Inc. is a privately-owned company with its corporate headquarters in Toronto, Ontario, Canada. For more information, visit www.viigo.com .

    For more Information, contact:
    Cathy Mertl
    VP Product Marketing
    cathy.mertl@viigo.com
    +1 (416) 640-9915