Village Pantry, InComm Complete First MasterCard(R) rePower(TM) Transaction

INDIANAPOLIS, Dec. 19 /PRNewswire/ -- Village Pantry has completed the first reload transaction as part of the MasterCard rePower Load Network, a new service that allows consumers to add money to eligible MasterCard or Maestro branded prepaid cards at participating merchant locations.

Village Pantry, a division of Marsh Supermarkets, worked with technology provider InComm to become the first merchant to join the rePower network.

"Village Pantry is constantly looking for ways to provide our customers with extra value and convenience," said Kent Raphael, Vice President of Merchandising for Village Pantry. "Joining the rePower Load Network means that we can offer reload services to more customers than ever before."

InComm and Village Pantry will soon be launching the new service at the rest of Village Pantry's 148 locations in Indiana and Ohio.

MasterCard rePower allows MasterCard-branded prepaid cardholders to easily add money to their eligible prepaid accounts at participating retail locations, bringing a valuable service to the millions of financially "underserved" individuals in the United States. Prepaid cards have emerged as a key enabler of allowing those without a banking history to forge a relationship with a financial institution and better manage their money.

MasterCard selected technology provider InComm as the program manager for their efforts to expand the reload network across the United States. InComm is working with a number of national and regional merchants to become part of the rePower network.

About Village Pantry

Marsh Supermarkets, Inc. was founded in 1931 with one store in Muncie, Indiana. In 1953, the Company went public with 16 stores. Today, it is headquartered in Indianapolis, Indiana. The Company operates 67 Marsh Supermarkets, 31 LoBill Foods, 6 O'Malia's Food Markets, and 148 Village Pantry convenience stores, in Indiana, Ohio, and Illinois ,Crystal Food Services, a specialist in catering, office coffee, coffee roasting, business cafeteria management, vending and concessions, Primo Banquet Catering and Conference Centers, Floral Fashions, and McNamara Florist and Enflora Flowers for Business. The nearly 15,000 Marsh employees serve two million customers each week.

About InComm

InComm is an innovator in prepaid products and point-of-sale technology specializing in retail prepaid services, subscriber services and payment solutions that are changing the way consumers purchase. InComm provides the most robust product portfolio in the industry including wireless airtime, financial debit cards, gift cards, music downloads, ring tones, games, long- distance cards, online games, broadband, digital television as well as bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 145,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technology has made the buying process easier for consumers while streamlining the selling process for product and retail partners. To learn more about InComm, visit http://www.incomm.com/ or call 1.800.352.3084. InComm is headquartered in Atlanta with offices in Canada, Colorado, Texas, Florida, New Jersey, Puerto Rico and the United Kingdom.