Chatterbait(TM) Lure Line Acquired

LADSON, S.C., May 1 /PRNewswire/ -- Locking in exclusive rights to all aspects of the Chatterbait(TM) family of lures, Z-Man Fishing Products, Inc. announces that its affiliate has acquired from Rad Lures, Inc. all of the trademarks, patents, designs, trade dress rights and other intellectual property associated with the Chatterbait(TM) brand. Included in the deal is the wildly popular original Chatterbait(TM) and all related lures created after the Chatterbait (TM) burst onto the scene in 2006.

Commenting on the transaction, Jonathan Zucker, President of Z-Man, said, "We believe there are significant opportunities for future growth across the board in the Chatterbait (TM) line. As an established leader and innovator in both the freshwater and saltwater markets, Z-Man is well positioned to continue its growth with such products as the original Chatterbait(TM), ChatterFrog(R), Elaztech(R) stretch plastics, EZ Skirt(R), EZ Eggs(R), UltraShrimp(TM) and SilaFlash(R)." Ron Davis, President of Rad Lures and along with his father the inventor of the Chatterbait(TM), was pleased with the transaction and expects to remain active in the industry.

For Z-Man this is yet another step in the company's strategic plan to solidify its position as a leading designer, manufacturer and distributor of tournament quality fishing lures and stretch baits. In particular, Z-Man has its own in-house design teams and manufacturing capacity, giving it a unique ability to quickly and efficiently invent, prototype, manufacture and sell lures in the marketplace. More innovation is on its way from Z-Man as the company lives out its motto, The Science & Art of Fishing(TM).

With the recent hiring of H. D. Wood Advertising -- one of the most respected names in outdoor products marketing -- lures carrying the Z-Man(R) brand, including the entire Chatterbait(TM) line, will be receiving extensive national exposure at the trade and consumer level via aggressive print and TV advertising.

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