Amplify Sports and Entertainment Named Sports Marketing Agency of Record for the U.S. National Whitewater Center

NEW YORK, March 3 /PRNewswire/ -- Amplify Sports and Entertainment, LLC (www.ampfirm.com), experts in property representation, sponsorship sales, activation, and measurement analysis, has been named sales and marketing agency of record for the U.S. National Whitewater Center (USNWC). Amplify will work with the USNWC to procure a naming rights deal for the property and develop long term corporate partners for the venue, concert series, special events and Olympic trials.

Amplify will also serve as USNWC's marketing hub, coordinating among the partner agencies to provide sales and marketing services to help the USNWC generate incremental revenue. Part of Amplify's responsibilities will also include the evaluation and packaging of USNWC's current assets, researching and identifying relevant partners and supporting their onsite activities/events, negotiating agreements and facilitating activation with other agency partners.

Located in Charlotte, NC, the U.S. National Whitewater Center (USNWC) is the world's premier outdoor recreation environmental education center. The center features a multiple-channel, customized whitewater river for rafting and canoe/kayak enthusiasts of all abilities as well as mountain-biking and running trails, a climbing center, and a challenge course. The site also houses a conference and meeting complex with a restaurant and on catering facilities.

"Amplify has demonstrated a keen knowledge of where USNWC is headed and what it will take to get there," said Jeff Wise, executive director of USNWC. "We look forward to working with the agency to enhance the guest experience for Olympic-caliber athletes and novice participants that visit the center."

"The outdoor lifestyle industry has a savvy audience waiting to be tapped, and we are thrilled about the opportunity to help USNWC capitalize on the many new and exciting partnerships available," said Allyn Michalek, vice president of Amplify Sports and Entertainment. "As USNWC's agency of record, we look forward to a long-standing, mutually benefiting relationship."

The USNWC will host the upcoming Olympic trials for canoe and kayak slalom competition being held at the April 25-27. The other competitions being held at the center feature the 2008 Canadian Olympic Team Trials, the COPAC Pan-American Championships, an International Canoe Federation race and the Americas Olympic Continental Qualifier.

About the U.S. National Whitewater Center (USNWC)

The U.S. National Whitewater Center (USNWC) is the world's premier outdoor recreation and environmental education center. Alongside mountain-biking and running trails, a climbing center, mega zip and challenge course, the park's unique feature is a multiple-channel, customized whitewater river for rafting and canoe/kayak enthusiasts of all abilities. The USNWC is only 10 minutes from downtown Charlotte and provides over 300 acres of woodlands along the scenic Catawba River. Olympic-caliber athletes, weekend warriors and casual observers share this world-class sports and training center. Inspired by the successful Penrith Whitewater Stadium built for the 2000 Olympics and the stadium built for the 2004 Athens Games, the USNWC is the world's only multi-channel recirculating whitewater river. The USOC has designated the USNWC an official U.S. Olympic Training Site. The national governing body for the sport, USA Canoe and Kayak (USACK) has also designated the Center as its new home. The USNWC hosts World Cup competitions and Olympic Trials, and serves as the home of international Olympic athletes.

About Amplify Sports and Entertainment, LLC

Amplify Sports and Entertainment, LLC specializes in maximizing clients' investments in sports, lifestyle and entertainment sponsorship. Through strategic insight, Amplify builds brands by customizing compelling, relevant and memorable marketing programs that drive sales by establishing a deeper, more emotional bond with target consumers. Proprietary tools, the Sponsorship Snapshot(TM) and the Sponsorship Amplifier(TM), offer the industry the most comprehensive resources for evaluating return on sponsorship marketing investments. Clients include: ABSOLUT(R) VODKA, Allergan, Inc., Cruzan(R) Rum, Gardenburger, ING Direct, Level(TM) Vodka, Inc., National Basketball Retired Players Association, National Grid, Nikon, Inc., Pepsi Bottling Group, Strike Ten Entertainment, USA Field Hockey and XanGo, LLC. For more information on Amplify Sports and Entertainment, LLC visit www.ampfirm.com.