Sports Fan Fantasy Land to be Celebrated Super Bowl Weekend

PHOENIX, Jan. 31 /PRNewswire/ -- Celebration of the forthcoming SPORTS ADVENTURE theme park franchise will commence this Saturday from legendary sports agent Leigh Steinberg's Annual Red Carpet Super Bowl Festivities.

SPORTS ADVENTURE theme parks will get multiple sports entities rolling on the same track. Literally! An athletically authored assortment of sports themed rides, interactive games, signature attractions, shows and exhibitions will be illustratively co-branded to portray the likeness of the world's most recognizable sports leagues, teams and big-name brands.

Sizzling from Newport Beach, California, SportsTechnicStudio-Boutique is the development brain trust jointly owned by sports agent icon Leigh Steinberg. "Technology now allows us to depict realities that put spectators under the bright lights of big time sports. Keeping in step with the evolving appetite of the modern sports fan, we will revolutionize the convention of the traditional theme park," says Steinberg. He believes phenomenas like Fantasy Football prove that fans will come as close to the action as invited. Steinberg adds, "SPORTS ADVENTURE will be the vacation destination for the twenty first century! Our goal is to attract all sports fans -- from the merely casual to the wildly passionate. Soon we may see one of my athletes run victoriously from the field of the Super Bowl proclaiming 'I'm going to Sports Adventure!'"

Nations Trust Ltd., who, in August 2007 announced the successful arrangement of $800M of private investment for Shanghai Film Group's (SFG) "Hollywood China Project" has agreed to earmark an initial $500 Million in commitments for SPORTS ADVENTURE. The first theme park development is slated for the Jiangsu Province of Mainland China, with a second development in Dubai within the 3 billion square foot Dubai Land Theme Park currently under construction. "The site in Jiangsu is located between Shanghai and Nanjing with over 100M 'local' inhabitants and a thriving tourism industry," says William Jackson, Nations Trust Director of International Business Development. "Dubai provides a unique opportunity to be a part of the most audacious experience the Entertainment world has ever seen." Each park will be constructed complete with a Five-Star SPORTS ADVENTURE HOTEL. These interactive inns will bear sports themed amenities and services in affinity with the theme park.

Some are "venturing" to call SPORTS ADVENTURE CHINA an "ad-venture" of sorts. Like SportsTechnicStudio-Boutique founder Wil Weir. "Our goal is to create a tangible platform that provides our brand partners a position by which they may methodically extend further into the Chinese marketplace. By educating the marketplace, brands will be able to more effectively engage it." When considering that one of the most powerful sports institutions in the world (the NFL) was forced to cancel an exhibition game last summer in Beijing (reportedly due to lack of fan interest), such an approach would appear to be as pivotal as it is pragmatic for many of the would be suitors seeking to crack this market. Steinberg, Mr. Jerry Maguire Himself, has little doubt SPORTS ADVENTURE can "SHOW MARKETERS THE MONEY!" "Saturating the likeness of our brand partners into the complete park experience will be key in furnishing such a hub." For a comparable measure of success, one only need look to Hong Kong Disneyland. Since the grand opening in 2005, the number of stores carrying Disney merchandise has doubled and is projected to top 6,000 by next year.

Fans could be told to "PLAY BALL!" as early as the summer of 2010.