'NFL PLAYERS Helmets Off: Lights, Camera, Action!' to Air Throughout the Month of January on FSN

WASHINGTON, Jan. 3 /PRNewswire/ -- NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, presents "NFL PLAYERS Helmets Off: Lights, Camera, Action!" the final episode of the 2007 "NFL PLAYERS Helmets Off" season. Created and produced by NFL PLAYERS, this half-hour program takes fans behind-the-scenes to find out which NFL players have the skills to dazzle audiences off the field during the making of four nationally-televised commercials.

Check out some of the NFL's biggest names, including Maurice Jones-Drew (Jacksonville), Matt Hasselbeck (Seattle), Todd Heap (Baltimore), Devin Hester (Chicago), Larry Johnson (Kansas City), LaDainian Tomlinson (San Diego), Jonathan Vilma (New York Jets), and DeMarcus Ware (Dallas), as they square off in a pick-up game at the park for the latest installment of the Campbell's Chunky Soup commercial. Hester then joins fellow NFL super sophomores Reggie Bush (New Orleans) and Vince Young (Tennessee) to impart words of wisdom to the rookies of 2007 for EA Sports' "NFL Madden 08" campaign.

With a little help from Hollywood, watch as Chicago Bears Brendon Ayanbadejo, Muhsin Muhammad, and Nathan Vasher team up with Reebok to transform sunny Southern California into the chilly confines of mid-winter Chicago. Finally, it's off to New Orleans, where Drew Brees, Marques Colston, and Deuce McAllister lead the Saints as they go marching into the New Orleans Superdome for Visa.

Tune in to see who shines the brightest and how each NFL player reacts to the Hollywood spotlight in "NFL PLAYERS Helmets Off: Lights, Camera, Action!" airing all month on FSN. Visit http://www.NFLPLAYERS.com to catch a sneak peek of the show and check your local listings for air dates and times.

ABOUT NFL PLAYERS: Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website, is part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates more than 4,000 player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, visit http://www.NFLPLAYERS.com.

 (Regional broadcast schedule follows. For up-to-date schedule, please visit

                               NFLPLAYERS.com)


                      NFL PLAYERS HELMETS OFF '07-'08 #6
                           LIGHTS, CAMERA, ACTION!
                                 Length: 0:30

    Network - Date - Time - Zone - L, D, R
    FSN ARIZONA Thu - 01/03/2008 03:00 PM Mountain-Arizona Delay
    FSN ARIZONA Sat - 01/12/2008 08:00 AM Mountain-Arizona Delay
    FSN BAY AREA Thu - 01/03/2008 06:30 PM Pacific Delay
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