'NFL PLAYERS Helmets Off' TV Series Kicks off its Fourth Season with 'NFL PLAYERS Helmets Off: Fantasy Football Draft' to Air Throughout the Month of August on FSN

WASHINGTON, July 24 /PRNewswire/ -- PLAYERS INC, the licensing and marketing subsidiary of the NFL Players Association, is proud to announce the return of "NFL PLAYERS Helmets Off," a series of reality television shows featuring some of the most talented stars in the National Football League. Back for a fourth spectacular season, the series kicks off with "NFL PLAYERS Helmets Off: Fantasy Football Draft," the first of six monthly television specials created and produced by PLAYERS INC. Sponsored by Electronic Arts and Reebok, the half-hour programs will give fans an inside look at the daily lives of NFL players and air on FSN from August through January.

In a fantasy football first, fans will get the chance to check out eight NFL players pick and trade their way through the most exciting fantasy draft to ever hit the airways. In "NFL PLAYERS Helmets Off: Fantasy Football Draft," Champ Bailey (Denver Broncos), Tatum Bell (Detroit Lions), Chris Cooley (Washington Redskins), Jerricho Cotchery (New York Jets), Jay Feeley (Miami Dolphins), David Garrard (Jacksonville Jaguars), Anthony Gonzalez (Indianapolis Colts), and Roy Williams (Detroit Lions) are the pioneer players who choose between teammates and rivals in an effort to pull together the best pre-season squad.

Will Bells' "Motown Bellringers" nab the number one pick or is it Cotchery's "Clutch Squad" who will claim the top spot? Get the inside scoop as players reveal their strategies, discuss the dynamics of the draft room, and do a little trash talking on the side in this lively competition. Fox Sports Radio personalities Andrew Siciliano and Krystal Fernandez keep energy levels high as league commissioners of the draft and hosts of the show.

But the fantasy doesn't stop once the credits role. Throughout the 2007 NFL season, fans can log on to NFLPLAYERS.COM to catch up with each player's team and check out updated weekly lineups posted by the players themselves, who will also conduct weekly interviews and offer interesting perspectives on their teams' performance.

Be sure to tune in to see NFL players get together and have a great time, all in the name of fantasy football fun in "NFL PLAYERS Helmets Off: Fantasy Football Draft," airing on FSN throughout the month of August.

Here's a look at what's in store for 2007 "NFL PLAYERS Helmets Off" season:

NFL PLAYERS HELMETS OFF: Count Down to Madden '08

Find out what goes on behind the scenes when marketing the best selling sports video game of the year. From the much-anticipated announcement of the cover NFL player to the Madden '08 release countdown 'til midnight at Times Square, NFL players share their thoughts, fans share their reactions and the makers of Madden share their opinions on why the game has become a national icon.

NFL PLAYERS HELMETS OFF: Betcha Didn't Know

This fast-paced program gives fans the opportunity to really get to know their favorite NFL players, who respond to interesting questions and divulge personal favorites in a rapid-fire round of "20 Questions." Filled with hilarious surprises and revealing insights, this show is a must-see.

NFL PLAYERS HELMETS OFF: Lights, Camera, Action!

Which NFL players will make the best television commercials in 2007? "NFL Players Helmets Off" cameras go behind the scenes during the making of four nationally-televised commercials to find out. Tune in to see how NFL players react to the Hollywood spotlight.

NFL PLAYERS HELMETS OFF: No Place Like Home

NFL players didn't always enjoy super stardom. They come from a variety of backgrounds -- from rural areas to urban settings. Four NFL players return to their hometowns for a visit with all of the people, places and possessions that helped make them who they are today.

NFL PLAYERS HELMETS OFF: From Huddle to Headset

Some say you need to have played the game to coach it -- others disagree. "NFL Players Helmets Off" cameras catch up with former NFL players who prove you can be extremely successful coaches in the same league you once played in. Find out how NFL players feel about these coaches and see first hand what makes them successful.

About PLAYERS INC:

Formed in 1994, PLAYERS INC is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, PLAYERS INC "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the NFL and PLAYERS INC, NFL players are integrated into NFL sponsor activation programs through PLAYERS INC. In addition, under an exclusive agreement between the NFL and PLAYERS INC, NFLPLAYERS.COM, PLAYERS INC's official website, is part of the NFL Internet Network. Each year PLAYERS INC negotiates and facilitates more than 4,000 player marketing opportunities for NFL players. PLAYERS INC activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

(Regional broadcast schedule follows. For up-to-date schedule, please visit

                             NFLPLAYERS.com)

             HELMETS OFF '07 #1 NFL PLAYERS FANTASY FOOTBALL
                            Length: 0.50 hour

  Network - Date - Time - Zone - L, D, R
  FSN ARIZONA Sat - 08/04/2007 02:30 PM Mountain-Arizona Delay
  FSN ARIZONA Fri - 08/17/2007 01:00 PM Mountain-Arizona Delay
  FSN ARIZONA Tue - 08/28/2007 03:30 PM Mountain-Arizona Delay
  FSN ARIZONA (North New Mexico) Sat - 08/04/2007 02:00 PM Mountain-Arizona
   Delay
  FSN BAY AREA Sat - 08/04/2007 03:30 PM Pacific Delay
  FSN BAY AREA Tue - 08/14/2007 03:30 PM Pacific Delay
  FSN BAY AREA Tue - 08/28/2007 03:30 PM Pacific Delay
  FSN FLORIDA Sat - 08/04/2007 02:00 PM Eastern Delay
  FSN FLORIDA Tue - 08/14/2007 03:30 PM Eastern Delay
  FSN FLORIDA Tue - 08/28/2007 03:30 PM Eastern Delay
  FSN MIDWEST Tue - 08/14/2007 03:30 PM Central Delay
  FSN MIDWEST Sat - 08/18/2007 01:00 PM Central Repeat
  FSN MIDWEST Tue - 08/28/2007 03:30 PM Central Delay
  FSN MIDWEST (No Cardinals, Kansas or Nebraska) Thu - 08/09/2007 12:30 PM
   Central
  FSN MIDWEST (Non-Royals) Sat - 08/04/2007 01:00 PM Central Delay
  FSN NEW ENGLAND Sat - 08/04/2007 02:30 PM Eastern Delay
  FSN NEW ENGLAND Sat - 08/04/2007 09:30 PM Eastern Repeat
  FSN NEW ENGLAND Fri - 08/10/2007 02:30 PM Eastern Repeat
  FSN NEW ENGLAND Sat - 08/11/2007 02:00 PM Eastern Repeat
  FSN NEW ENGLAND Tue - 08/14/2007 03:30 PM Eastern Delay
  FSN NEW ENGLAND Wed - 08/15/2007 02:30 PM Eastern Repeat
  FSN NEW ENGLAND Tue - 08/28/2007 03:30 PM Eastern Delay
  FSN NEW ENGLAND Wed - 08/29/2007 01:00 PM Eastern Repeat
  FSN NEW ENGLAND Fri - 08/31/2007 01:30 PM Eastern Repeat
  FSN NORTH (Minnesota) Sat - 08/04/2007 01:00 PM Central Delay
  FSN NORTH (Minnesota) Sat - 08/04/2007 08:30 PM Central Repeat
  FSN NORTH (Minnesota) Mon - 08/06/2007 12:30 PM Central Repeat
  FSN NORTH (Minnesota) Thu - 08/09/2007 01:30 PM Central Repeat
  FSN NORTH (Minnesota) Sun - 08/12/2007 12:30 PM Central Repeat
  FSN NORTH (Minnesota) Tue - 08/14/2007 03:30 PM Central Delay
  FSN NORTH (Minnesota) Tue - 08/28/2007 03:30 PM Central Delay
  FSN NORTH (Minnesota) (Metro) Sun - 08/05/2007 01:30 PM Central
  FSN NORTH (Wisconsin) Sat - 08/04/2007 01:00 PM Central Delay
  FSN NORTH (Wisconsin) Thu - 08/09/2007 01:30 PM Central Repeat
  FSN NORTH (Wisconsin) Tue - 08/14/2007 03:30 PM Central Delay
  FSN NORTH (Wisconsin) Tue - 08/28/2007 03:30 PM Central Delay
  FSN NORTH (Wisconsin) (Metro) Sat - 08/11/2007 08:30 PM Central
  FSN NORTHWEST Sat - 08/04/2007 02:00 PM Pacific Delay
  FSN NORTHWEST Thu - 08/09/2007 02:30 PM Pacific Repeat
  FSN NORTHWEST Tue - 08/14/2007 03:30 PM Pacific Delay


             HELMETS OFF '07 #1 NFL PLAYERS FANTASY FOOTBALL
                            Length: 0.50 hour

  Network - Date - Time - Zone - L, D, R
  FSN NORTHWEST Sat - 08/25/2007 12:00 PM Pacific Repeat
  FSN NORTHWEST Tue - 08/28/2007 03:30 PM Pacific Delay
  FSN OHIO Sat - 08/04/2007 02:30 PM Eastern Delay
  FSN OHIO Tue - 08/14/2007 03:30 PM Eastern Delay
  FSN OHIO Tue - 08/28/2007 03:30 PM Eastern Delay
  FSN OHIO (Cleveland) Thu - 08/09/2007 09:30 PM Eastern Repeat
  FSN OHIO (Non-Reds) Thu - 08/09/2007 01:30 PM Eastern Repeat
  FSN PITTSBURGH Sat - 08/04/2007 12:00 PM Eastern Delay
  FSN PITTSBURGH Tue - 08/14/2007 03:30 PM Eastern Delay
  FSN PITTSBURGH Tue - 08/28/2007 03:30 PM Eastern Delay
  FSN ROCKY MOUNTAIN Sat - 08/04/2007 03:00 PM Mountain Delay
  FSN ROCKY MOUNTAIN Tue - 08/14/2007 03:30 PM Mountain Delay
  FSN ROCKY MOUNTAIN Sat - 08/25/2007 01:00 PM Mountain Repeat
  FSN ROCKY MOUNTAIN Tue - 08/28/2007 03:30 PM Mountain Delay
  FSN ROCKY MOUNTAIN (Non-Rockies) Tue - 08/28/2007 01:30 PM Mountain Repeat
  FSN SOUTH Sat - 08/04/2007 04:00 PM Eastern Delay
  FSN SOUTH Fri - 08/10/2007 06:30 PM Eastern Repeat
  FSN SOUTH Mon - 08/13/2007 06:30 PM Eastern Repeat
  FSN SOUTH Tue - 08/14/2007 03:30 PM Eastern Delay
  FSN SOUTH Sat - 08/25/2007 03:30 PM Eastern Repeat
  FSN SOUTH Mon - 08/27/2007 06:30 PM Eastern Repeat
  FSN SOUTH Tue - 08/28/2007 03:30 PM Eastern Delay
  FSN SOUTHWEST Sat - 08/04/2007 02:00 PM Central Delay
  FSN SOUTHWEST Tue - 08/14/2007 03:30 PM Central Delay
  FSN SOUTHWEST Sat - 08/18/2007 02:00 PM Central Repeat
  FSN SOUTHWEST Tue - 08/28/2007 03:30 PM Central Delay
  FSN WEST Sat - 08/04/2007 02:00 PM Pacific Delay
  FSN WEST Tue - 08/14/2007 03:30 PM Pacific Delay
  FSN WEST Tue - 08/28/2007 03:30 PM Pacific Delay
  Comcast Chicago Sat - 08/04/2007 05:00 PM Central Delay
  Comcast Chicago Sat - 08/18/2007 12:00 PM Central Repeat
  Comcast Chicago Tue - 08/28/2007 12:30 PM Central Repeat


  Live Total* 0
  Delay Total* 209,176
  First Air Total 209,176
  Report Total 209,176