AT&T to Provide Three-Screen Content for 2007 Masters Tournament

SAN ANTONIO, March 26 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE: T) announced today that golf fans can now enjoy more of the 2007 Masters Tournament as AT&T launches its first major content initiative across the three screens central to customers' lives: the wireless device, the TV and the PC.

Under an agreement with the Masters, AT&T will provide golf fans with access to Masters previews and daily highlights, live tournament and practice range coverage, player interviews, live updates, links to real-time scoreboards and more. Masters coverage will be available through AT&T blue room (http://www.attblueroom.com/), AT&T U-verse(SM) TV, AT&T Homezone(SM) service, AT&T U-verse OnTheGo, AT&T Broadband TV, and Cingular, now AT&T, wireless service. Live video, including Masters Extra and Amen Corner Live, real-time scoring and additional information is also available on the Masters official Web site, masters.org.

The deal furthers the company's commitment to deliver compelling content across the three screens. AT&T offers customers a wide variety of content through a portfolio of advanced video, broadband and wireless services, bringing customers more of the entertainment they enjoy and strengthening programmers' and advertisers' connections with new and loyal audiences.

"By extending the excitement of the 2007 Masters Tournament across the three screens, AT&T is giving golf fans more ways to enjoy one of the greatest traditions in all of sports," said Dan York, head of content and programming, AT&T Entertainment Services. "As audiences look to get content on the range of digital devices, three-screen entertainment is the future. The Masters recognizes that successful programming translates to all three screens, which AT&T can deliver to consumers, programmers and advertisers."

Beginning Masters Week (April 2 - 8, 2007), AT&T customers will be able to view the following Masters content:

  -- Masters TV. Daily tournament previews and recaps will be available on
     AT&T blue room; via Cingular, now AT&T, wireless service; through AT&T
     U-verse TV and AT&T Homezone video-on-demand (VOD) services; and as a
     streaming channel on AT&T U-verse OnTheGo and AT&T Broadband TV.
  -- Player Interviews. AT&T blue room, AT&T wireless phones, U-verse
     OnTheGo and Broadband TV will feature multiple player interviews each
     day. Full-length interviews will also be available on demand through
     U-verse TV and Homezone.
  -- Masters Extra. Live bonus coverage will be available on AT&T blue room
     during the competitive rounds, with nearly an hour of play-by-play
     action before cable and network broadcast coverage begins.
  -- Amen Corner Live. Live Tournament coverage from "Amen Corner" - the
     11th, 12th, and 13th holes - will be available on AT&T blue room during
     the competitive rounds.
  -- Par 3 Interviews. A live feed of player interviews after their
     completion of the Par 3 Contest on April 4 will be available on AT&T
     blue room.
  -- Masters Practice Range Live. AT&T blue room will include a live daily
     video feed of the practice driving range.
  -- Outdoor Green Jacket Ceremony. The outdoor Green Jacket presentation
     ceremony will be available live on AT&T blue room, via U-verse TV and
     Homezone VOD services, and on U-verse OnTheGo and Broadband TV.
  -- Masters Scoreboard. AT&T blue room will have exclusive direct links to
     the Masters live leader board.
  -- Interactive Features. Viewers can also participate in polls, trivia and
     customized alerts via AT&T blue room and AT&T wireless phones.
  -- Masters Moments. Customers can view archived footage of memorable
     moments from past Masters tournaments on AT&T blue room, via AT&T
     wireless phones, through U-verse TV and Homezone VOD services and on U-
     verse OnTheGo and Broadband TV.

Masters programming will be available to AT&T customers at no additional charge (service and wireless-data-plan subscriptions may apply), and select content will be available for 60 days following the conclusion of the tournament. Customers can visit http://www.attblueroom.com/sports to access available coverage.

AT&T Entertainment Services is a new division within AT&T that is focused on delivering innovative and unique entertainment services and multiplatform advertising opportunities across the three screens. The AT&T Entertainment Services group represents the intersection of the company's vision to be the premier communications and entertainment provider. As today's media environment continues to evolve, AT&T combines its technology expertise and capabilities for a head start in delivering next-generation three-screen services, content and advertising.

For the complete array of AT&T offerings, visit http://www.att.com/ Find more information online: Related News: AT&T Signs First Three-Screen Content Deal - and Advertiser AT&T to Sponsor New PGA Tour Event in Washington, D.C. Web Site Links: AT&T Web Site Masters Web Site AT&T-Masters Sponsorship Site AT&T U-verse AT&T blue room Related Media Kits: AT&T Entertainment Services Delivering the Digital Lifestyle From Three Screens AT&T Sponsorships AT&T U-verse AT&T blue room AT&T Homezone

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About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access, and voice services. As part of its three-screen integration strategy, AT&T is expanding video entertainment offerings to include next-generation television services such as AT&T U-verse(SM) TV. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

AT&T, AT&T logo, Cingular and Cingular logos are trademarks of AT&T Knowledge Ventures and/or AT&T affiliated companies. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.