Goody's(R) Headache Powder Returns to Martinsville as Race Title Sponsor

MARTINSVILLE, Va., May 14 /PRNewswire/ -- With a 16-year legacy as a race title sponsor, Goody's Headache Powder will return to historic Martinsville Speedway as title sponsor of the NASCAR Busch Series race, announced Darren Singer, Vice President of Goody's Marketing for GlaxoSmithKline Consumer Healthcare and Clay Campbell, President Martinsville Speedway. Goody's Headache Powder and Martinsville Speedway have agreed on terms for the sponsorship of the Goody's 250, to be held on Saturday, July 22, reuniting one of NASCAR's longest standing sponsors with one of NASCAR's most historic racetracks.

"As the Official Pain Reliever of NASCAR for the past thirty years, we are thrilled to be the title sponsor of the Goody's 250 at Martinsville Speedway located in the heart of Goody's Country," said Singer. "With all the tradition of Martinsville Speedway, it makes for the perfect setting for NASCAR's longest running non-automotive sponsor to celebrate its heritage in the sport. Goody's is a brand that is all about speed and we are proud to have so many dedicated users who love their brand. Martinsville Speedway is also all about speed and has a proud history of dedicated fans that flock to the speedway for a NASCAR experience that can't be beat!"

Goody's has a long, colorful history with NASCAR and Martinsville Speedway. Goody's entered the sport in 1977 as the "Official Pain Reliever of NASCAR".

In its nearly 30 years as a NASCAR sponsor, Goody's has sponsored races at Daytona International Speedway, Bristol Motor Speedway and Martinsville Speedway. From 1983 - 1999, Goody's sponsored the Goody's 500, the NASCAR Cup race at Martinsville.

In addition to sponsoring the Goody's 250 at Martinsville Speedway, Goody's sponsors the Goody's Headache of the Race, the Goody's Headache Powder "Extra Strength Award", and the Goody's Fast Relief Zone. The Goody's Headache of the Race Award is given to the driver that suffers the worst luck in each week's NASCAR NEXTEL Cup and Busch Series race as determined by fans voting online at goodyspowder.com. The Goody's Extra Strength Award is a weekly NASCAR contingency award given to the highest finishing NASCAR Busch Series regular. The Goody's Fast Relief Zone is an interactive NASCAR experience for fans to enjoy and sample Goody's Headache Powder at select NASCAR races.

Richard Petty, NASCAR's all-time winningest driver, has been the spokesperson for Goody's Headache Powder since Goody's entered the sport in 1977. Two-time NASCAR NEXTEL Cup champion Tony Stewart joined Petty as a spokesperson in 2005. The champion duo co-star in a series of advertisements titled "Goody's Country" and "Mr. Petty's Neighborhood" that are currently airing. Goody's is also a major sponsor of the Victory Junction Gang Camp, a racing-themed summer camp that provides an escape and enjoyment for seriously ill children. They were the first company to donate $1 million to Victory Junction to fund the Goody's Body Shop, the camp's medical center.

The Goody's 250 will mark the first time that the NASCAR Busch Series has raced at Martinsville Speedway in over a decade. A total of 33 NASCAR Busch Series races were run at Martinsville from 1982 - 1994.

"I couldn't think of a better way to bring the Busch Series back to Martinsville Speedway than with Goody's as the sponsor," said Campbell. "The Goody's 250 is a new event, but it's almost like a family reunion for us. Goody's has been such a big part of the history of Martinsville Speedway over the years and we're really excited to have them back as the sponsor of this historic event."

Tickets to the NASCAR Busch Series Goody's 250 race on Saturday, July 22 at Martinsville Speedway are now on sale. To order tickets to the Goody's 250 or for more information, call 877-RACE-TIX (722-3849) or log on to martinsvillespeedway.com.

About Goody's Headache Powder

Goody's Headache Powder has been providing fast relief since 1932 when it was formulated by Winston-Salem, NC pharmacist Martin "Goody" Goodman. Today, it is one of the most popular analgesics in the southeastern United States providing fast and effective temporary relief from minor aches and pains due to headaches, arthritis, colds or flu, muscle strain, backache and menstrual discomfort.

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline Consumer Healthcare is one of the world's largest over- the-counter consumer healthcare products companies. Its more than 30 well- known brands include the leading smoking cessation products, Nicorette(R), NicoDerm(R) CQ and Commit(R), as well as many medicine cabinet staples, such as Abreva(R), Aquafresh(R), Sensodyne(R) and Tums(R). GlaxoSmithKline Consumer Healthcare continues to develop innovative products to help all smokers find their best support system and achieve their goal of being cigarette free.

About Martinsville Speedway

Founded in 1947 by the late H.Clay Earles, Martinsville Speedway is the oldest track on the NASCAR NEXTEL Cup circuit. Purchased by International Speedway Corporation, it is also one of the most modern speedways, with high- rise aluminum chairback seating for 65,000 fans, 25 VIP suites and state-of- the-art facilities for the media. Martinsville Speedway hosted Busch Series races from its inception through 1994. Martinsville Speedway has five major race event weekends each year. In addition to the Goody's 250 NASCAR Busch Series race, the track annually hosts the DirecTV 500 and SUBWAY 500 NASCAR NEXTEL races, the Kroger 250 and Kroger 200 NASCAR Craftsman Truck Series race, the Made In America Whelen 300 NASCAR Modified Whelen race, and the Bailey's 300 NASCAR Late Model Stock Car race.