Planalytics and Revionics Partner to Integrate Weather-based Demand Intelligence into Advanced Pricing Solution for Retailers

NEW YORK, Jan. 12 /PRNewswire/ -- Planalytics Inc. and Revionics, Inc. announced today, from the National Retail Federation's (NRF) Annual Convention in New York City, that they have partnered to incorporate location- and product-specific weather intelligence into the Revionics price optimization solution. The partnership offers joint customers seamless integration of Planalytics' weather-driven demand indices into the Revionics Advanced Pricing Solution (RAPS), enabling companies to further tune pricing decisions to match localized consumer buying behavior.

The Revionics price optimization offering applies sophisticated demand intelligence and retail pricing science to retailer data to arrive at optimal price recommendations for everyday, promotional and markdown prices. The Planalytics integration of weather data into the Revionics solution will allow retailers to have more accurate planning tools and insights into where and how much weather will influence demand. "There are thousands of food, beverage and other consumable products on the shelves of supermarkets, drug stores and mass merchants which are significantly affected by weather," said Fred Fox, Planalytics President and CEO. "In today's need-driven economy, consumer purchasing decisions are heavily influenced based on the weather."

"The integration of weather intelligence represents a truly unique capability for the Revionics product portfolio" notes Todd Michaud, Revionics President and CEO. "We are pleased to be the first retail price optimization provider to incorporate this capability into our offering. The benefits to our clients are immediately measurable and significant".

About Revionics, Inc.

Revionics (Booth #1476 at NRF 2009) is a leading provider of full-lifecycle price, promotion and markdown optimization technology for retailers and distributors in the Fast Moving Consumer Goods Industry. The Revionics Advanced Pricing System (RAPS) generates increased sales and profits through sophisticated demand intelligence and proprietary pricing science. The system optimally determines base pricing, promotional and ad pricing, temporary price reductions and markdowns. The Revionics offering is available as a Software-as-a-Service (SaaS) subscription offering over the Internet. The service includes advanced price modeling, optimization on-demand, scenario forecasting, and advanced category analytics. Headquartered in Granite Bay, California, the company services more than 100 clients throughout North America. For more information please visit www.revionics.com.

About Planalytics Inc.

Planalytics Inc. (Booth #345 at NRF 2009)) is the singular global source of Business Weather Intelligence(R) -- the actionable information companies need to understand and optimize the impact of weather on their business. Weather is the most volatile of all external factors affecting business performance and Planalytics helps companies proactively manage this risk. Powered by an unparalleled database of weather's financial and volumetric impacts, proprietary modeling technologies and market-specific expertise, Planalytics' Business Weather Intelligence is essential to any company, in any industry, looking to effectively shape strategies, pinpoint opportunities and make more profitable decisions. Visit www.planalytics.com for more information.