Stocking Your Chocolate Bowl Could Be Your Ticket to Super Bowl XLIV

M&M'S(R), SNICKERS(R) And Other Mars Brands Team Up For Special 'Celebrate On The Field' Instant Win Game, Offering A Once-in-a-Lifetime Experience At Next Year's Super Bowl

HACKETTSTOWN, N.J., Jan. 8 /PRNewswire/ -- Mars Snackfood US announced today that M&M'S(R) Brand, SNICKERS(R) Brand, TWIX(R) Brand, MILKY WAY(R) Brand and 3 Musketeers(R) Brand have teamed up with Super Bowl XLII winner, Michael Strahan, to launch the "Celebrate On The Field" instant win game offering National Football League (NFL) fans a chance at a once-in-a-lifetime Super Bowl experience. One fortunate football fan will "score" an all-expenses-paid trip for four to Super Bowl XLIV, where they'll get to share the excitement and celebrate on the field right alongside the newest Super Bowl champions.

"Any winning game plan designed to bring family and friends together for a Super Bowl celebration features a well-stocked chocolate bowl," said Michele Kessler, vice president, marketing, Mars Snackfood US. "We're so proud to be able to bring that celebration to life with the "Celebrate On The Field" instant win game by sending four lucky winners to celebrate on the field after the game with the Super Bowl champions next year."

Americans consume 30.4 million pounds of snack foods on Super Bowl Sunday, which is twice the average daily amount (1). This year, football fans from coast-to-coast can make their Super Bowl party a sweet success by filling their chocolate bowls with M&M'S(R), SNICKERS(R) and other select Mars products.

And while they are filling up their chocolate bowls, they can enter the "Celebrate On The Field" instant win game at www.BeOnTheField.com, where they'll have a chance to win a Super Bowl experience unlike any other.

After inspiring his team to victory in Super Bowl XLII, Michael Strahan felt firsthand the excitement of celebrating on the field after his team's triumphant win. "As a recent Super Bowl champion, I know how amazing it is to be able to celebrate on the field after the Super Bowl," said Strahan. "It's amazing that Mars is going to make that dream a reality for four lucky NFL fans."

To register for the "Celebrate On The Field" instant win game, visit www.BeOnTheField.com from December 26, 2008 to February 1, 2009 and enter your UPC codes from select packages of M&M'S(R), M&M'S(R) Peanut, M&M'S(R) and SNICKERS(R) Mix Packs or SNICKERS(R), TWIX(R), MILKY WAY(R) or 3 MUSKETEERS(R) Minis.

In addition to the grand prize trip to Super Bowl XLIV, participants have a chance to win other great prizes including a trip to the NFL Pro Bowl or the 2009 NFL Kick-Off Game, NFLShop.com gift certificates and dozens of other great prizes.

No purchase necessary. Visit www.BeOnTheField.com for official rules.

About Mars Snackfood US

Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J., Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J., includes some of the world's favorite brands such as DOVE(R) Brand Chocolate, M&M'S(R) Brand, MILKY WAY(R) Brand, SKITTLES(R) Brand, SNICKERS(R) Brand, STARBURST(R) Brand, 3 MUSKETEERS(R) Brand, TWIX(R) Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food for Dogs, and WHISKAS(R) Brand Food for Cats. Please visit www.mars.com.

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(1) Snack Food Association - NACS Online (2006)