Time is Running Out to Enter The First Competition to Find the Next Great Consumer Product

The Hayden Group and Sitoa announce the first annual QUEST FOR THE GOLDEN EGG

SANTA CLARA, Calif., Jan. 7 /PRNewswire/ -- Smaller brand and boutique suppliers now have the opportunity to showcase their new product designs in a global marketing contest, The Quest for the Golden Egg. Sitoa Corporation and the Hayden Group, through its Synergos Series, have joined forces to sponsor the first annual Quest for the Golden Egg, an international competition designed to establish the bar for consumer product trends in 2009. Judges from leading retailers and venture capital groups will review each new product idea and select this year's Golden Egg - the next great consumer product.

"There is no shortage of creative ideas, just a need to eliminate barriers to market entry," said Cal Lai, CEO of Sitoa, a company that connects suppliers to large on-line retailers, "That is where Sitoa's expertise and connections can help new companies rapidly launch products at major retailers."

Sitoa's industry leading network includes over 35 major eCommerce retailers with more than 150 million online customers per month. Their unique trading platform is changing the way businesses work in the eCommerce environment and it is creating a disproportional selling advantage for their partners.

"We decided to co-sponsor The Golden Egg contest with Sitoa because the company offers product suppliers a connection with leading online retailers such as Amazon.com, Target, SkyMall, Sears, The Home Depot and more," said Victoria Hayden, of The Hayden Group, a marketing and creative services agency that specializes in marketing launches and facelifts.

The winner of the Golden Egg competition will be offered a contract to sell their product through Sitoa's network of top retailers, in addition to full merchandising and marketing support from Sitoa's expert merchandising team. The winner also receives a high-end laptop and accessories.

See the YouTube video at http://www.youtube.com/watch?v=Yf3kNz0jR3s.

If you have an amazing new product and you think that it may be the next hula-hoop, iPod or Post-It notes, sign up for a The Quest for the Golden Egg. To apply you must have a new consumer product that is ready to go to market with a minimum quantity of 500 available for order within 90 days. Application forms can be downloaded from www.sitoa.net or www.thehaydengroup.com. All applications are due by January 15, 2009.

    Contact:     Frances Larose, The Larose Group, LLC
                 lstigge@prmagic.com / 650.548.6700