Good Samaritan Returns $10,000 Life Savings Stowed in Annie's Homegrown Snack Cracker Box

NAPA, Calif., Dec. 31 /PRNewswire/ -- Longtime Annie's fan Debra Rogoff of Irvine, Calif. recently got more than delicious bunnies in her $3.39 box of Annie's Homegrown Sour Cream & Onion Cheddar Bunnies: her daughter also found a white envelope stuffed with $10,000.

After the Rogoff family called the police about their curious find, they discovered that another customer had purchased that same box of crackers from a local Whole Foods Market and placed the envelope inside, thinking her money would be safer there than in a bank. The woman mistakenly returned the box of crackers with the money, and the store inadvertently restocked the box rather than composting it.

In recognition of the Rogoff family's good deed, Annie's today announced a $10,000 gift to a food bank of the Rogoffs' choice, which is Second Harvest Food Bank of Orange County.

"This act of kindness by the Rogoff famiily exemplifies the values that Annie's Homegrown stands for," said John Foraker, chief executive officer for Annie's, Inc. "In fact, Annie's Homegrown's motto is 'Eat Responsibly. Act Responsibly.' This donation on the Rogoffs' behalf is an expression of our appreciation for these good-hearted and loyal Annie's customers."

"We are very surprised by all of the attention this has received world wide, as we are sure others would do the same thing," said Debra Rogoff. "We believe what has resonated with people is that, deep down, we all know how we should be treating each other, even in turbulent times. It's wonderful that Annie's is making this generous gift to a food bank on our behalf. We are long-time Annie's fans and have enjoyed their products for many years."

About Annie's Homegrown

Napa, Calif.-based Annie's Homegrown offers delicious, all-natural and organic alternatives to traditional comfort foods. Since Annie Withey founded the company in 1989, Annie's has been dedicated to delivering great-tasting, easy-to-prepare products made with the highest-quality ingredients that are healthy for people and the planet. The company was the first to create and introduce organic macaroni & cheese, and now is the nation's leading natural and organic macaroni & cheese brand. Annie's Homegrown is a wholly owned subsidiary of Annie's, Inc., a growing family of natural and organic brands that also includes Annie's Naturals. Annie's Homegrown products are available nationwide at major grocery stores, natural food stores and club stores. For more information, visit http://www.Annies.com.