Seattle Coffee Gear Gives 5% of Lavazza Tierra! Holiday Sales to Coffee Kids

SEATTLE, Dec. 3 /PRNewswire/ -- Seattle Coffee Gear announced today that they will donate 5% of all online and in store sales of Lavazza Tierra! coffee from 12/1/08 - 1/15/09 to the charity Coffee Kids.

Seattle Coffee Gear has been involved with Coffee Kids since the summer of 2008 and is excited to help grow their contribution-base by donating a portion of its Tierra! proceeds to the organization. They selected Lavazza's Tierra! coffee because of its unique mission as a Lavazza-supported sustainable development project in Honduras, Peru and Colombia.

Founded in 1988, Coffee Kids is dedicated to improving the lives of coffee producing families in Central America by supporting projects focused on healthcare, infrastructural improvement, micro-credit and education. Their work has helped develop and sustain many community-based programs that enrich the lives of the families working in the coffee industry.

"With coffee as the number two export in the world, it's sometimes amazing to think that the people harvesting it are receiving as little as 4 cents per pound," comments Victor Gehlen, Seattle Coffee Gear's founder. "Here in Seattle, we often see over $4 for an espresso drink, so the disparity is a bit unbelievable. Supporting Coffee Kids and promoting Lavazza's Tierra! coffee are a small part of how we can contribute to the growing sustainability of the international coffee industry."

ABOUT SEATTLE COFFEE GEAR

Founded in 2005 with the singular goal of helping you make a better cup of coffee, Seattle Coffee Gear provides a diverse selection of espresso machines, coffee makers, grinders, coffee and related accessories backed by unbiased, frank and expert advice. In our online store or our pilot retail location in Lynnwood, WA, we offer products made by Jura, Saeco, Gaggia, Rancilio, Quick Mill, Ascaso, DeLonghi, Rocket and Lavazza, and we're also a warranty repair center for Saeco and Starbucks Ascaso machines. For more information, please visit http://www.seattlecoffeegear.com

For more information on Coffee Kids, please visit http://www.coffeekids.org.

For more information on Lavazza's Tierra! project, please visit http://www.lavazza.com/corporate/en/company/socialreponsability/tierra.html.