New Zealand's ecostore Introduces Sustainable Green Household Products and Personal Care Line in United States

AUCKLAND, New Zealand, Nov. 19 /PRNewswire/ -- ecostore, a leading New Zealand brand of sustainable green household, personal and baby care products, announces the availability of its eco-friendly, plant-based products in the United States under the name ecostore USA.

Now available online in the USA at www.ecostoreusa.com, ecostore USA products include laundry soap (powder and liquid), all-purpose cleaner, bar soap, shampoo and baby products that are natural, plant-based and eco-friendly, replacing the need for laundry detergents and other harmful chemicals.

"ecostore has been extremely active in New Zealand, Australia and Europe in bringing sustainable products into individual's homes in addition to educating children and families about our fragile ecology," said ecostore Founder Malcolm Rands. "Our company is firmly planted in delivering products that contain No Nasty Chemicals(TM). That means ecostore products are friendly to the planet and to individuals."

Safe to use

Unlike some brands, ecostore's products do not contain toxic petrochemicals, phosphates, nitrates, chlorine, ammonia, enzymes, synthetic perfumes, coloring or dyes, optical whiteners/brighteners or chemical preservatives.

ecostore products' health benefits ( http://www.ecostoreusa.com/customer-testimonials.aspx ) speak for themselves - customers have said that by simply washing their clothes or bed linen using ecostore laundry products, their child's eczema or dermatitis disappeared and allergies/asthma symptoms were diminished.

ecostore uses sustainably sourced plant- and mineral-based ingredients to create safer, healthier products that work just as effectively as the chemical-based ones. After using any of ecostore's products, the resulting greywater is chemical-free, making it completely safe to repurpose for lawn and garden use.

    ecostore guarantees its products:
    -- are plant- and/or mineral-based and free of nasty chemicals (No Nasty
       Chemicals(TM))
    -- use safe ingredients from renewable resources
    -- are formulated with your health in mind
    -- are safely super-concentrated
    -- meet the highest environmental standards
    -- have not been tested on animals
    -- are GE free (free of genetically-engineered products)

"We practice the precautionary approach," Rands said. "If there is any doubt about the safety of an ingredient for the environment or for people's health, we will find a safer alternative."

The ecostore story

ecostore was founded in 1993 by longtime organic gardener and environmental pioneer Malcolm Rands from his family's home in an Eco village in New Zealand. ecostore began as a mail order business promoting eco-friendly products to a small group of dedicated greenies and organic gardeners. Known throughout New Zealand and Australia today as "ecoman," his dream was to create a healthier and more sustainable world through the development of a permaculture, or self-sustaining ecosystem village.

Rands has been awarded the Green Ribbon Award from New Zealand's Ministry of the Environment and two environmental awards from the Auckland Regional Council. Environmentally conscious with everything he does, Rands also runs his diesel van ( http://www.youtube.com/watch?v=asOJuklpZWQ ) with used vegetable oil.

Giving back

In parallel with ecostore, Rands founded and is chairman of the Fairground Foundation, a not-for-profit organization developed to create a healthier, more sustainable world through courageous leadership and on-the-ground action.

About ecostore

ecostore ( www.ecostoreusa.com ) loves making a difference in people's lives. We are passionate about improving the planet and have spent more than 15 years bringing you everyday household products that are safer and healthier for you and your family. Originating in 1993 as a New Zealand-based manufacturer, wholesale distributor and retailer of sustainable household and personal care products, ecostore USA offers plant-based cleaning products as well as body and baby care products. The guiding principle of ecostore formulations is that the end product must not only be good for the planet but must also be good for the user. Individual health issues are at the forefront of product development. The Fairground Foundation is a charitable organization created by ecostore to promote sustainability through on-the-ground action. For more information, visit www.ecostoreusa.com and www.ecostore.co.nz .