Media Alert: Siperian to Host Webinar: 'Managing Customers for Profit - Why Customer Centricity Is Critical'

SAN MATEO, Calif., Nov. 7 /PRNewswire/ --

WHAT: Siperian, a leading provider of Master Data Management that enables customer centricity, has teamed with Dr. V. Kumar, the author of the recently published book, Managing Customers for Profit, and Cathy Hotka, the creator of the Retail Industry Leaders Association's IT Committee and the National Retail Federation's CIO Council for an authoritative webinar entitled, "Managing Customers for Profit -- Why Customer Centricity is Critical."

WHY: In today's challenging economic times, it's even more important for retailers to maximize the effectiveness of their new product introductions, promotions, events and marketing programs. With complex and multi-channel customer interactions, effective planning and measurement is dependent upon reliable customer-centric intelligence.

This live webinar will discuss Customer Lifetime Value (CLV), a key principle from Dr. V. Kumar's book and an essential measurement for long-term, cross-brand penetration. In addition, it will highlight why customer centricity is a fundamental and critical supporting element to retail business success.

WHEN: Tuesday, November 18, 2008 2:00 pm Eastern / 11:00 a.m. Pacific

WHERE: For more information or to register for the live event visit: http://www.siperian.com/retail3

WHO: Designed for Vice Presidents, Directors, Marketers and other CXO level individuals who are responsible for commerce and e-business, multi-channel sales, online merchandising, customer experience, customer loyalty, application and/or web development. This presentation will address top-of-mind issues related to achieving customer centricity and managing customer relationships for greater profits. Conducted by recognized industry experts, the presenters include:

-- Dr. V. Kumar is Executive Director, Center for Excellence in Brand & Customer Management, J. Mack Robinson College of Business, Georgia State University and the author of Managing Customers for Profit. Dr. Kumar's pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide. A recognized expert, his research has been widely published in premium journals such as Journal of Marketing, Harvard Business Review, Journal of Marketing Research, Marketing Science, and Operations Research. He was recently ranked as one of the top five scholars in marketing worldwide and has consulted for some of the Global Fortune 500 firms. Dr, Kumar received his Ph.D. from the University of Texas at Austin.

-- Cathy Hotka is Principal, Cathy Hotka & Associates. Cathy Hotka knows most of the retail CIOs in North America, and has established unique opportunities for retail IT leaders to connect with one another. She creates networking events, summits, and parties for retailers, and helps technology companies create go-to-market strategies within the retail sector. Ms. Hotka's clients have included the largest technology companies, retail media and event companies, and associations.

-- Joe DosSantos is Senior Director, Retail Field Solutions at Siperian. In this capacity, Mr. DosSantos consults with companies around the world on how to address meaningful business problems with the use of master data management technologies and concepts. He has been instrumental in helping customers create business cases for master data management initiatives and for helping to guide the successful implementation. Prior to joining Siperian, Mr. DosSantos spent a decade as a management consultant implementing ERP, CRM, and BI solutions. It was there that he first began to understand the criticality of master data and the role it plays in enabling these solutions.

About Siperian, Inc.

Siperian, Inc., an innovative provider of a flexible master data management (MDM) platform, helps companies unify their critical data about customers, products and organizations -- and delivers reliable, complete views of this data within existing business processes. The Siperian MDM Hub(TM) offers the next generation of architectural flexibility for managing all types of master data. It is an integrated, model-driven software platform that adapts to today's business requirements delivering rapid return on investment, while evolving to a complete enterprise master data management platform. Siperian's approach enables rapid implementation and has earned the company its reputation for leadership and proven success by meeting the complex requirements of market-leading companies in health and life sciences, technology, insurance, manufacturing, retail, financial services media and information services. With corporate headquarters in San Mateo, California, Siperian has offices throughout the United States and in Toronto, Canada; the Company's EMEA operation is headquartered in London. To learn more about Siperian visit http://www.siperian.com or call 1-866-747-3742

Note to editors: One on one interviews are available by contacting Chris McCoin or Richard Smith of McCoin & Smith Communications LLC at 508-429-5988 (Chris) or 978-433-3304 (Rick) chris@mccoinsmith.com or rick@mccoinsmith.com