Buzz Continues to Build for Trendsetting Eco-friendly Idbids(TM) Toys

ATLANTA, July 16 /PRNewswire/ -- The spotlight (an energy-conscious LED light, of course) continues to shine on an innovative trio of eco-friendly characters called Idbids - Scout the cloud; Lola the flower; and Waverly the water drop - who teach children "iddy biddy" steps to keep the Earth happy, healthy and green and how to have fun while doing it.

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Bolstering the brand's toy industry and media kudos, the pacesetting Idbids have been awarded a prestigious 2008 Preferred Choice Award from Creative Child Magazine, a national publication that provides parents with the latest information on nurturing a child's creativity. More than 100 mothers and educators reviewed more than 1,000 products submitted for the awards, which recognize the most creative toys ranging from board games and books to puppets and puzzles. Idbids won the Educational Plush Toys category.

Submissions were evaluated on four factors: How a toy nurtures creativity; how a toy stimulates discovery and play; how a product encourages learning; and its overall value and quality.

"We believe eco-friendly toys like Idbids can bring to life the idea that going green is fun, even for children as young as 3 years old," says Sarah Alvarez, co-owner of Idbids. "The combination of plush, huggable characters with beautiful, vibrant colors and supporting storytelling components help the concept of going green become an exciting, imaginative adventure."

According to Debbie Smith, co-owner of Idbids, industry and media honors like Creative Child Magazine's Preferred Choice Award offers more support that eco-friendly toys are becoming increasingly recognized as a mainstream approach to play.

The Idbids brand has generated buzz throughout 2008, including being named a "Top Toy of 2008" by Time.com, a "Breakout Toy" by CNNmoney.com, a "Top 10 Plush" by TDmonthly and a "Best Green Toy" by About.com.

The eco-friendly Idbids engage children in going green through colorful characters and simple activities that cleverly simplify a complex issue into something a child can understand. Scout, Lola and Waverly each have green feet and distinct personalities, and each is dedicated to a particular environmental element. Scout, a soft, fluffy white cloud, is knowledgeable about the air and becomes a bit cranky when he thinks about air pollution. Lola, the flower of the bunch, teaches children about trees and plants. And Waverly, a bright blue water drop, cares deeply about the oceans, seas, rivers and lakes.

Along with a storybook, field guide and an organic fabric cinch sack for the child to wear, the eco-friendly Idbids take children on a journey of discovery to learn the iddy biddy steps to protect the environment, from turning off the water when they brush their teeth to picking up and disposing of trash - and remembering to wash their hands! When children finish all of the Earth-saving activities listed in the field guide, they, along with a grown-up, visit www.idbids.com to be rewarded with an Idbids Certificate of Completion.

Idbids strives to make its products - from the plush toys to the packaging - using organic, recycled or eco-friendly materials. Idbids plush toys, for example, are handmade of 100 percent organic Egyptian cotton (no two are the same, just like children!), and the packaging is made of environmentally friendly and recycled materials.

Future Idbids products will be produced using the same eco-friendly materials and "iddy biddy" educational technique to address concepts that range from nutrition to manners. The MSRP for the Idbids Eco-friendly Starter Kit is $39.99 and is available for retail and consumer orders at www.idbids.com. For more information, visit www.idbids.com.

About Idbids, LLC

Idbids, LLC, headquartered in Atlanta, is the creator and owner of the eco-friendly Idbids characters - Scout, Lola and Waverly. The Idbids, through toys and licensed children's products, are designed to create awareness and inspire action. Their motto is "iddy biddy steps make a biggie big difference in keeping our Earth happy, healthy and green." Idbids strives to make its products using organic, recycled or eco-friendly materials. For more information, visit www.idbids.com, or call 1-877-4IDBIDS (1-877-443-2437).