Just Born Announces Sweet Highlights for 2008/2009 at All Candy Expo in Chicago

BETHLEHEM, Pa. and CHICAGO, May 21 /PRNewswire/ -- Just Born, Inc., the maker of PEEPS(R), HOT TAMALES(R), MIKE AND IKE(R) and PEANUT CHEWS(R) Brand Candies, offers highlights of its 2008/2009 lineup unveiled this week at All Candy Expo in Chicago.

    (Photo:  http://www.newscom.com/cgi-bin/prnh/20080521/NEW114 )

    The line-up of new Just Born products includes:

Now on Shelf!

• New MIKE AND IKE(R) Lemonade Blends, a five flavor mix, available this Spring/Summer. Over the next three years, MIKE AND IKE(R) Lemonade Blends will contribute a minimum $100,000 annual donation to Alex's Lemonade Stand Foundation (ALSF).
  
  
  Halloween 2008:
  
• PEEPS(R) Sugar-Free Pumpkins, the first sugar-free PEEPS(R) for Halloween.
  
  
  Holiday 2008:
  
• PEEPS(R) Marshmallow JOY(TM). For the first time, Just Born, Inc. has created PEEPS(R) letters, J-O-Y, allowing consumers to deck their halls with JOY(TM). PEEPS(R) JOY(TM) are white marshmallow sprinkled with gold glitter for the holidays.
  
  
  Valentine's 2009:
  
• PEEPS(R) Chocolate Mousse Flavored Marshmallow Bears for Valentine's Day that are deliciously rich in creamy chocolate mousse flavor.
  
  
  For Easter:
  
• PEEPS(R) Chocolate Mousse Flavored Marshmallow Bunnies.
• PEEPS(R) Orange Chicks.
• PEEPS(R) Green Bunnies.
• HOT TAMALES(R) spicy Jelly Beans in three flavors: Cinnamon, Spice and Licorice.

Just Born, Inc.

Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born makes PEEPS(R) Brand Marshmallow Candies, MIKE AND IKE(R) Brand Chewy Fruit Flavored Candies and MIKE AND IKE(R) ZOURS(R) Brand Chewy Sour Candies, HOT TAMALES(R) Brand Chewy Cinnamon Flavored Candies and PEANUT CHEWS(R) Brand Candies, as well as MIKE AND IKE(R), HOT TAMALES(R) and TEENEE BEANEE(R) Brand Jellybeans. The company employs over 560 associates and markets its candy in over 50 countries. All Just Born Candies are made in the USA.

Visit www.marshmallowpeeps.com, www.mikeandike.com, www.hottamales.com or www.justborn.com. Images, prices and package size information are available upon request.