Fashion and Lifestyle Company, Von Dutch Originals, Creates Cyclone Relief T-Shirts

LOS ANGELES, May 8 /PRNewswire-USNewswire/ -- Von Dutch Originals and the humanitarian relief agency Operation USA have joined in partnership to create awareness and financial support for the victims of Cyclone Nargis in Myanmar (Burma).

(Photo: http://www.newscom.com/cgi-bin/prnh/20080508/LATH097)

As the reality of the devastation resulting from the powerful cyclone that hit the Irwaddy Delta in Myanmar last weekend is starting to come to light, some officials are estimating that the death toll may exceed 100,000. The problem of getting relief to the people of this isolated country is becoming more and more urgent.

Von Dutch Originals and Operation USA, raised more than $100,000 of relief funds in response to the deadly Tsunami of 2004, have announced the creation of an exclusive, fund-raising t-shirt, with funds going directly to the growing relief effort. "The news coming out of Myanmar of the extent of the damage and human suffering caused by Cyclone Nargis is deeply saddening," says Von Dutch Originals founder and CEO Tonny Sorensen, "and making a contribution through selling cause based apparel is a way that we as a fashion company can offer some measure of help."

The t-shirts are available for purchase exclusively at http://www.vondutch.com, and at the Von Dutch stores in Los Angeles and New York for USD$39. All profits will directly fund emergency medial supplies and medical care through Operation USA's disaster response program. For more about Operation USA, visit their website at http://www.opusa.org.

About Von Dutch Originals:

Von Dutch Originals (http://www.vondutch.com) is an international fashion label with a classic rebel attitude rooted in "Kustom Kulture," popularized by America's great motorcycle, Hot Rod and Rock and Roll culture. Von Dutch Originals is built on the spirit of 'freedom, style, sex, power and motion.' Von Dutch Originals is headquartered in Los Angeles, CA.

About Operation USA:

For the past 25 years, Operation USA's dedication to assisting developing communities both in the US and abroad, has garnered an international reputation for efficiency and speed. From health and education programs to disaster response, Operation USA is committed to appropriately assessing need, providing "smart aid" and strengthening communities through sustainable long-term development programs.

    Website:  http://www.opusa.org
    Website:  http://www.vondutch.com

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     Yosi Sergant
     Evolutionary Media Group
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     yosi@emgpr.com