The Parent Company Helps Families Celebrate Earth Day Every Day

DENVER, April 15 /PRNewswire-FirstCall/ -- From organic apparel for newborns to toys for teens that teach environmental sustainability, The Parent Company NASDAQ: KIDS, a leading Internet commerce, content and new media company for growing families, meets the increased demand for "green" children's products with innovative, environmentally friendly and trendy items for children of all ages.

In honor of Earth Day (April 22), The Parent Company created its 2008 Growing Up Green list of environmentally friendly products available nationally through three of its e-commerce sites, BabyUniverse.com, eToys.com and PoshTots.com. The Parent Company's first Growing Up Green collection includes: Organic linens, a stylish backpack made of 100% recycled plastic bottles, a radio control vehicle fueled by water and sun and a model house that teaches kids sustainable living.

"Parents can impact their child's environmental awareness at a very young age," said Sheliah Gilliland, spokesperson for The Parent Company. "We hope our new list of environmentally friendly products pleases parents who want their new arrivals to grow up green, and sparks discussions for families with older children about the importance of protecting our planet."

The Parent Company 2008 Growing Up Green Hot List

Organic Baby Bunch - Apricot

Welcome your new bundle of joy with this all Organic Baby Bunch. Garments are made of 100% organic undyed, unbleached cotton, resulting in a natural "buff" hue. Ages 0-6 months. Available at www.BabyUniverse.com Price: $69.96

Organic Velour Blankets

Earth and baby friendly all wrapped up into one. Whether you are looking for the healthiest and most sumptuous blanket for your baby, or the most elegant and chic gift, this luxury organic baby blanket is just perfect. It's exquisitely made in soft 100% certified organic cotton velour and trimmed with 100% natural silk ruffle. Ages 0-2 years. Purchase this for $82.00 at www.PoshTots.com

Organic Moss Baby Carrier

Chic front-supported carrier for today's modern, active parent and their precious baby. Handmade in Colorado with 100% organic hemp canvas and 100% organic corduroy lining. Ages 0-6 months. Find this at www.PoshTots.com for $100.00

Big Kid Recycle Eco Backpack

Protect your planet with panache and remember to recycle! Made of 100% recycled plastic bottles with naturally biodegradable canvas trim, this durable backpack is roomy enough for books, notebooks, lunch, and even a pair of sneakers. Ages 5-10. Pack this for yourself at www.PoshTots.com. Price: $55.00

Botanical Azure Lexie Tote Diaper Bag

The Lexie Tote takes functional luxury to a new level (Includes changing pad and wipes case). Bag is built out of PVC-Free(TM) Green-LAM(TM), an environmentally friendly polyurethane laminate featuring superior attributes like moisture-repellency, UV-resistance, and overall durability. Bag this great tote at www.PoshTots.com for $165.00

Cariboo Earth Folding Bassinet:

This bassinet is hand-crafted from sustainable Radiata pine and stained with water-based biodegradable finishes. This beautiful item is available at www.BabyUniverse.com for $449.95

H2GO Delux

This sleek, green radio control vehicle employs zero emissions energy technology with power derived from an on-board hydrogen fuel cell system using water and solar energy as fuel. The kit includes the RC car, a remote control unit, a fuel station and a solar cell panel. Made with environmentally friendly wheat-based plastics. Ages 6+. Available at www.etoys.com for $129.99

Power House Experiments in Future Technics

Power House provides an engaging introduction to regenerative energy sources and sustainable living, while teaching basic concepts in physical science. Through building a model house and 20 other energy-related devices, you will learn about energy from the sun, wind, plants and electrochemical reactions. Find out how to transform, store and use these different forms of energy. Ages 12-17. Purchase this great building, science and learning kit at www.etoys.com for $169.99

ABOUT THE PARENT COMPANY

The Parent Company, Inc. NASDAQ: KIDS is a leading commerce, content and new media company for growing families. The company provides comprehensive eCommerce and eContent resources to help families plan, play and grow. The company's toy business offers thousands of toys and children's products through its eToys.com web site, catalogs and strategic retail partnerships; and personalized dolls and accessories through its My Twinn.com brand. Through its baby business, the company is a leading online retailer of brand-name baby, toddler and maternity products sold through the BabyUniverse.com and DreamtimeBaby.com web sites. The company's luxury brands, PoshTots.com and PoshLiving.com, reach the country's most affluent consumers with luxury baby apparel and furnishings. With its content sites, BabyTV.com, PoshCravings.com and ePregnancy.com, The Parent Company has established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. The Parent Company is a market-leading digital content and eCommerce company focused on parents.