First Saks Fifth Avenue OFF 5TH Prototype Store to Open in Orlando, Florida

- Fashion Week comes to Orlando -

First Saks Fifth Avenue OFF 5TH Prototype Store to Open in Orlando, Florida

NEW YORK, April 14 /PRNewswire/ -- The season's must-have looks from the most famed designers have found a home in Saks Fifth Avenue OFF 5TH's new 26,400 square foot store in the Prime Outlets International Center in Orlando, Florida, where shoppers can find Saks style at outlet prices.

On April 16, 2008 the store will host a private preview for its most loyal customers. The fashion festivities will continue on April 18, 2008 with an opening weekend of excitement, style, and swag including special events, savings passes, gifts with purchase and a chance to win a $1,000 shopping spree.

The streamlined design of the store creates the modern feel of "luxury in a loft environment," where customers can browse merchandise with as much ease as they would if they were seated front row at a runway show. The open layout will allow for a constant flow and reorganization of merchandise, ensuring that business keeps pace with the ever-changing nature of high fashion.

Developed in partnership with New York-based Grid2 International, the streamlined design of the store creates the modern feel of "luxury in a loft environment," where customers can browse merchandise with as much ease as they would if they were seated front row at a runway show. The open layout will allow for a constant flow and reorganization of merchandise, ensuring that business keeps pace with the ever-changing nature of high fashion.

Robert Wallstrom, President of Saks Fifth Avenue OFF 5TH, noted, "We are very excited about the opening of our first prototype store in Orlando. A lot of thought and care went into the design of this store, and it will be the perfect venue to showcase our wonderful merchandise selections. Over time, we believe there is meaningful new store growth opportunity for Saks Fifth Avenue OFF 5TH, and we look forward to expanding this new format into other markets in the future."

Saks Fifth Avenue OFF 5TH is the discerning shopper's premier source for value-priced designer clothing and accessories, offering customers an unparalleled array of both coveted designer names and unique merchandise under the Saks Fifth Avenue label. Saks Fifth Avenue OFF 5TH places the highest priority on style, selection, and customer service. Today, Saks Fifth Avenue OFF 5TH operates 48 stores in 23 states.

Saks Incorporated currently operates Saks Fifth Avenue, which consists of 54 Saks Fifth Avenue stores, 48 Saks Fifth Avenue OFF 5TH stores, and saks.com, and Club Libby Lu specialty stores.

Store renderings are available upon request.

Website: http://www.saksincorporated.com/
Website: http://www.saks.com/




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