Limited Brands March 2008 Sales

COLUMBUS, Ohio, April 10 /PRNewswire-FirstCall/ -- Limited Brands, Inc. NYSE: LTD reported comparable store sales for the five weeks ended April 5, 2008, decreased 8 percent compared to the five weeks ended April 7, 2007. The company reported net sales of $733.2 million for the five weeks ended April 5, 2008, compared to sales of $892.3 million last year.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO )

The company reported a comparable store sales decrease of 9 percent for the nine weeks ended April 5, 2008 compared to the nine weeks ended April 7, 2007. The company reported net sales of $1.348 billion for the nine weeks ended April 5, 2008, compared to sales of $1.623 billion last year.

2007 net sales include Express sales through July 6, 2007, the closing date of the sale of a majority interest to affiliates of Golden Gate Capital, and Limited Stores sales through Aug. 3, 2007, the closing date of the transfer of a majority interest to affiliates of Sun Capital Partners.

To hear further commentary provided on Limited Brands' prerecorded March sales message, call 1-866-639-7583 (1-866-NEWSLTD), or log onto http://www.Limitedbrands.com for an audio replay.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently operates 2,955 specialty stores. The company's products are also available online at http://www.VictoriasSecret.com, http://www.BathandBodyWorks.com, http://www.HenriBendel.com and http://www.LaSenza.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

We caution that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the March sales call involve risks and uncertainties and are subject to change based on various important factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as "estimate," "project," "plan," "believe," "expect," "anticipate," "intend," "planned," "potential" and similar expressions may identify forward-looking statements. The following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or the March sales call:

    -- risks associated with general economic conditions, consumer confidence
       and consumer spending patterns;
    -- risks associated with the dependence on a high volume of mall traffic
       and the possible lack of availability of suitable store locations on
       appropriate terms;
    -- risks associated with the seasonality of our business;
    -- risks associated with our ability to grow through new store openings
       and existing store remodels and expansions;
    -- risks associated with our ability to expand into international markets;
    -- risks associated with independent licensees;
    -- risks associated with our direct channel business including risks
       associated with our new distribution center;
    -- risks associated with our failure to protect our reputation and our
       brand images;
    -- risks associated with our failure to protect our trade names and
       trademarks;
    -- risks associated with market disruptions including severe weather
       conditions, natural disasters, health hazards, terrorist activities or
       the prospect of these events;
    -- risks associated with stock price volatility;
    -- risks associated with our failure to maintain our credit rating;
    -- risks associated with our ability to service our debt;
    -- risks associated with the highly competitive nature of the retail
       industry generally and the segments in which we operate particularly;
    -- risks associated with consumer acceptance of our products and our
       ability to keep up with fashion trends, develop new merchandise, launch
       new product lines successfully, offer products at the appropriate price
       points and enhance our brand image;
    -- risks associated with the our ability to retain key personnel;
    -- risks associated with our ability to attract, develop and retain
       qualified employees and manage labor costs;
    -- risks associated with our reliance on foreign sources of production,
       including risks related to:
       -- political instability,
       -- duties, taxes, other charges on imports,
       -- legal and regulatory matters,
       -- currency and exchange rates,
       -- local business practices and political issues,
       -- potential delays or disruptions in shipping and related pricing
          impacts and
       -- the disruption of imports by labor disputes;
    -- risks associated with the possible inability of our manufacturers to
       deliver products in a timely manner or meet quality standards;
    -- risks associated with rising energy costs;
    -- risks associated with increases in the costs of mailing, paper and
       printing;
    -- risks associated with our ability to implement and sustain information
       technology systems; and
    -- risks associated with our failure to comply with regulatory
       requirements.

We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the March sales call to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized.

                                LIMITED BRANDS
                                  MARCH 2008


    Comparable Store Sales Increase (Decrease):

                                                        Year-        Year-
                            March         March          to-          to-
                            2008          2007          Date          Date
                                                        2008          2007

    Victoria's Secret Stores(6%)           8 %          (8%)          5 %
    La Senza (1)            (4%)           9 %          (2%)          6 %
    Bath & Body Works      (13%)          15 %         (12%)          9 %

    Express (2)               -            0 %            -           3 %
    Limited Stores (3)        -           15 %            -           9 %
    Total Apparel             -            3 %            -           5 %
    Limited Brands          (8%)           8 %          (9%)          6 %


    1.)  La Senza comparable store sales not included in total Limited Brands'
         comparable store sales until January 2008 as the business was
         acquired on Jan. 12, 2007.
    2.)  Express comparable store sales through July 6, 2007, closing date of
         the sale of majority interest to affiliates of Golden Gate Capital.
    3.)  Limited Stores comparable store sales through Aug 3, 2007, closing
         date of the transfer of majority interest to affiliates of Sun
         Capital Partners.



    Total Stores:

                             Stores                               Stores
                            Operating        Year-to-date        Operating
                            at 2/2/08     Opened      Closed      at 4/5/08

    Victoria's Secret Stores    1,020          9          (5)         1,024
    La Senza                      312          2           -            314
    Bath & Body Works           1,592         29          (6)         1,615
    Henri Bendel                    2          -           -              2
    Total Limited Brands        2,926         40         (11)         2,955