Consumers Look to Trusted Products for Energy Saving Ideas

CLEVELAND, April 1, 2008 /PRNewswire/ -- It's a fact the "green trend" is no longer a trend, it's here to stay. Soaring energy prices combined with increased awareness have consumers looking to trusted brands for products that conserve energy and perform well. It's this philosophy that led Dirt Devil to design the first ENERGY STAR(R) approved cordless product line.

A brand known for providing consumers with quick and clever ways to clean, Dirt Devil is introducing a line of cordless products with AccuCharge Technology that will also save consumers energy and money while maintaining a high performance level. The AccuCharge cordless hand and stick vac charge twice as fast as traditional cordless products, use 70 percent less energy, have an extended battery life and are the first floor care products to achieve the coveted ENERGY STAR label.

Doug Sandler, director of product development, said, "With energy costs and global warming top-of-mind for consumers, Dirt Devil is committed to offering solutions that help conserve energy, save money and improve the quality of our environment while continuing to improve product performance. Dirt Devil is proud to be the first in the floor care industry to have developed products that meet the selective requirements of the ENERGY STAR label," Sandler said.

The combination of a high-efficiency power supply and an intelligent charger enables AccuCharge technology to achieve a 70 percent reduction in energy consumption and preserve the life of the battery over time, which in turn saves the consumer money. Without a constant flow of power, the battery does not degrade like it does in typical rechargeable products so the suction power and effective running time lasts longer, maintaining the product's performance level.

CONSUMERS LOOK TO TRUSTED PRODUCTS FOR ENERGY SAVING IDEAS / Pg 2

Dirt Devil's Cordless hand vac with AccuCharge technology has a three-year warranty and a Quick Flip(R) crevice tool on board to clean tight spots and will be introduced to consumers in April at Home Depot with a suggested retail price of $44.99.

Dirt Devil's Cordless stick vac with AccuCharge technology has a two-year warrantee, rotating brush, fold-away handle and charging stand. It will be introduced in June with a suggested retail price of $59.99 at retailers nationwide.

For more information or to purchase any of these products, consumers can visit http://www.dirtdevil.com.

About Dirt Devil

Dirt Devil is part of TTI Floor Care North America, headquartered in Glenwillow, Ohio. Dirt Devil continues to develop popular consumer products that recognize the needs of our customers and supply them with clever products that solve their cleaning problems.

About Energy Star

Energy Star is a joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy designed to save money and protect the environment through energy efficient products and practices. For general information, visit: http://www.energystar.gov.