StyleFeeder.com Announces Open API for Social Media Developers

CAMBRIDGE, Mass., March 31 /PRNewswire/ -- StyleFeeder.com, the personal shopping engine, today announced open access to its API. The new open API initiative allows social media developers to create third-party applications, widgets and even integrate all of StyleFeeder's key functionality into any e- commerce website.

"We looked around at the current industry and saw the need for open access to push e-commerce and shopping discovery to the forefront of online consumer activity," said Philip Jacob, StyleFeeder's founder and CTO. "Essentially, we're offering a potent set of personal and social online shopping tools to developers -- the possibilities are endless."

Following a full site re-launch in July of 2007, StyleFeeder is exposing its unique and powerful shopping discovery technology through its open access platform, which has been in use internally for more than a year. StyleFeeder's open API offers developers a robust package of flexibility with its customizable image sizes, fast response rate and read/write capabilities. Available methods include all of StyleFeeder's key functionality, such as the personalized search engine, bookmarking tools, item recommendations, watchlist (connecting users with similar styles), StyleFeed (bookmark gallery of your added items), StyleTwins (people with similar taste) and more.

StyleFeeder recently secured $2 million in series A financing from Highland Capital Partners and Schooner Ventures. After receiving angel financing last year, StyleFeeder.com has grown significantly with more than four million page views each month and more than 800,000 unique visitors per month. StyleFeeder is the largest shopping application on Facebook with nearly one million installs.

*Note to editors and developers: For more details on the open API initiative, visit StyleFeeder's Developer's Page at http://developers.stylefeeder.com/.

About StyleFeeder (http://www.stylefeeder.com):

StyleFeeder combines the best of Web 2.0's social and personalization aspects in the Web's only intelligent personal shopping recommendation engine. By learning about each person's unique sense of style, StyleFeeder helps shoppers discover new products they'll love and others who share their tastes. Even search results are returned with the user's predicted order of preference in mind. StyleFeeder has also created the largest shopping application on Facebook, helping social networkers share their latest shopping finds and access their personal recommendations within the Facebook experience. Shopping the way it should be -- personalized, easy and always with friends. http://www.stylefeeder.com.