All's Quiet on the Countertop: simplehuman(R) Introduces the Revolutionary Steel Frame Dishrack

LOS ANGELES, Feb. 28 /PRNewswire/ -- Nothing messes up a beautiful countertop more than a pile of pots and pans drying on a wire dishrack. The simplehuman steel frame dishrack revolutionizes dishracks and your countertop with fingerprint-proof stainless steel walls that hide dishes neatly out-of- sight when drying.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080228/LATHFNS1)

"We reinvented the dishrack category four years ago and now we've done it again," says simplehuman CEO, Frank Yang, who also acts as the company's Design Director. "The steel frame dishrack addresses every customer issue we've had plus it looks beautiful."

In addition to hiding dish clutter and keeping dishes from slipping, the stainless steel walls match the clean lines and upscale aesthetic of professional kitchens. The extra large utensil holder has two storage compartments and a natural bamboo knife block safely stores knives and is gentle on sharp blades.

To keep the design streamlined and clutter-free, the steel frame dishrack uses innovative flip-up cup holders that store cups and store neatly out of the way when not in use. The hinge used is similar to the hinge found on flip-phones so the cup holders flip out easily and store flush against the wall when not in use.

To avoid the common complaint of cups dripping onto the countertop, an extendable drip tray pulls out directly below the cup holders to catch drips and a pivoting spout channels excess water directly into the sink.

Multiple storage options make it easy to keep dishes organized. Two rows of adjustable storage tines flip up to create slots for storing extra plates, and flip down to make room for larger pots and pans. The steel frame dishrack is constructed of fingerprint-proof stainless steel, polished white ABS plastic and specially-coated steel wire which is gentle on dishes. All parts remove for easy cleaning and are dishwasher safe.

simplehuman transformed the trash can with the introduction of the stainless steel "butterfly" step can in 2000. Today, simplehuman's mission to make people more efficient at home has resulted in a range of more than 100 products. All simplehuman products are designed to be ergonomic, easy-to-clean and durable. The company has received numerous design awards and was named one of the top corporations for Industrial Design Excellence in 2004 by BusinessWeek/IDSA. For more news and retail information: http://www.simplehuman.com.

    dimensions, pricing, availability:

    simplehuman steel frame dishrack

    15.0" depth x 21.4" width x 8.5" height

    $69.99   available: http://www.simplehuman.com,
    March 2008: Bed, Bath & Beyond