Peek-A-Boo Bags Remove the 'Hide and Seek' Aspect of Finding Great Toys

DRAPER, Utah, Feb. 11 /PRNewswire/ -- Everyone agrees that for retailers attending the American International Toy Fair in New York City, the holy grail is finding the "newest" and "biggest" thing. Unfortunately, with all of the cool, new toys introduced each year, retailers who sift through booth after booth often feel just like King Arthur's knights. As one person put it, "it's like playing Peek-A-Boo in the dark." That's why one company, ironically named, Peek-A-Boo Stuff, LLC is turning on the lights.

Revealing itself to retailers in Booth 6361, Peek-A-Boo Bags are soft and colorful fabric squares that babies and toddlers love to shake, squish and peek through a see-through vinyl window to find fun treasures hiding among the white beads floating inside. A fabric tag snapped to each toy lists all the hidden treasures inside and gives children entertaining, structured play. Plus, mom and dad find their own treasures: that they've gotten some quiet and given their child a toy that is both fun and educational.

After successfully introducing three styles of Peek-A-Boo Bags in the fall of 2007, the company took suggestions from consumers and retailers. In addition to making improvements and enhancements to its existing products (which will be available in March), the company also applied them to its newest offering, The "Everything A-Z" Peek-A-Boo Bag:

    -- The "Everything A-Z" Peek-A-Boo Bag -- This green striped back includes
       26 fun, findable treasures. That's one object for each letter in the
       alphabet. Treasures include: an Airplane, Butterfly, Car, Dolphin,
       Elephant, Frog and 20 more leading up to a Zebra. All of the neat
       treasures are double-sided. Suggested retail price is $15.00.
       Recommended for children aged 3 and up and are great for travel or as a
       car toy.

In addition to being a homerun with parents and retailers, Peek-A-Boo Bags have received some very impressive kudos from the media. Most recently, Peek-A-Boo Bags were awarded an iParenting Media Award for the 2008 Best Products. According to one of the judges, "Everyone LOVED the Peek-A-Boo Bag! Every time a child picked it up he/she would discover a new object. All of the Peek-A-Boo objects are brightly colored and visually appealing. What a great travel activity: it is compact, quiet, does not require adult help, and fits in a backpack/carry on bag. It appears to be very well made and all pieces were very well contained in the sturdy fabric and plastic." Additionally, last year the line received An Amazing Toy Award in the "14 Top Preschooler Toys of 2007" Category.

So you don't need to play hide and seek to see the company's award-winning products, we'll show them to you:

    -- The "Rough 'n' Tuff" Peek-A-Boo Bag -- This blue-striped bag includes
       an Airplane, Baseball, Frog, Guitar, Car, Dinosaur, Wrench, Football,
       Soccer ball, and much, much more! Suggested retail price is $15.00.
       Recommended for children aged 3 and up.
    -- The "Sugar 'n' Spice" Peek-A-Boo Bag -- This pink-striped bag includes
       a Ballerina, Purse, Lipstick, Heart, Star, Dolphin, Castle, Strawberry,
       Sunglasses, and much, much more! Suggested retail price is $15.00.
       Recommended for children aged 3 and up.
    -- The "Learn To Read" Peek-A-Boo Bag -- This yellow-striped bag includes
       the entire Alphabet. Spell a child's name, find 4 blue letters, or try
       to spell all of the three-to-four letter words listed on the tag. The
       games are endless! Suggested retail price is $15.00. Recommended for
       children aged 3 and up.

About Peek-A-Boo Stuff, LLC

Children love finding things. The success of "Where's Waldo," "I Spy" and "Hidden Pictures" in Highlight Magazine are proof of that. The Peek-A-Boo Bag takes that concept to the next level. "We wanted to make a product that would provide the peace and quiet all mothers crave," say inventors Marcella Shumway and Teresa Hammond. But in addition to keeping their children entertained anywhere they needed to wait quietly, this pair of inventive young mothers also wanted the product to be educational and fun.

For more information about Peek-A-Boo Bags, please visit their website at http://www.peekaboostuff.com or call them at 801.787.8942.