Limited Brands Reports January 2008, Fourth Quarter 2007 and Fiscal Year 2007 Sales

COLUMBUS, Ohio, Feb. 7 /PRNewswire-FirstCall/ -- Limited Brands, Inc. (NYSE: LTD) reported comparable store sales for the four weeks ended Feb. 2, 2008, decreased 8 percent compared to the four weeks ended Feb. 3, 2007. The company reported net sales of $625.8 million for the four weeks ended Feb. 2, 2008, compared to sales of $1.060 billion for the five weeks ended Feb. 3, 2007.

Comparable store sales for the thirteen weeks ended Feb. 2, 2008 decreased 8% compared to the thirteen weeks ended Feb. 3, 2007. Net sales were $3.228 billion for the thirteen weeks ended Feb. 2, 2008 compared to $4.025 billion for the fourteen weeks ended Feb. 3, 2007.

The company reported a comparable stores sales decrease of 2% for the fifty-two weeks ended Feb. 2, 2008, compared to the fifty-two weeks ended Feb. 3, 2007. Net sales were $10.086 billion for the fifty-two weeks ended Feb. 2, 2008 compared to $10.671 billion for the fifty-three weeks ended Feb. 3, 2007.

2007 net sales include Express sales through July 6, 2007, the closing date of the sale of a majority interest to affiliates of Golden Gate Capital, and Limited Stores sales through Aug. 3, 2007, the closing date of the transfer of a majority interest to affiliates of Sun Capital Partners.

To hear further commentary provided on Limited Brands' prerecorded January sales message, call 1-800-337-6551, followed by the passcode LTD (583), or log onto http://www.Limitedbrands.com for an audio replay. The company will release fourth quarter earnings after the close of the market on Feb. 27th, and will hold its fourth quarter earnings conference call at 9 a.m. ET on Feb. 28th.

ABOUT LIMITED BRANDS:

Limited Brands, through Victoria's Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel, presently operates 2,926 specialty stores. The company's products are also available online at http://www.VictoriasSecret.com, http://www.BathandBodyWorks.com and http://www.LaSenza.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

The Company cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the January sales call or made by the Company or management of the Company involve risks and uncertainties and are subject to change based on various important factors, many of which are beyond our control. Accordingly, the Company's future performance and financial results may differ materially from those expressed or implied in any such forward- looking statements. Words such as "estimate," "project," "plan," "believe," "expect," "anticipate," "intend," "planned," "potential" and similar expressions may identify forward-looking statements. The following factors, among others, in some cases have affected and in the future could affect the Company's financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward- looking statements included in this press release or the January sales call or otherwise made by the Company or management: risks associated with general economic conditions, consumer confidence and consumer spending patterns; the potential impact of national and international security concerns on the retail environment, including any possible military action, terrorist attacks or other hostilities; risks associated with the seasonality of the Company's business; risks associated with the highly competitive nature of the retail industry generally and the segments in which we operate particularly; risks related to consumer acceptance of the Company's products and the Company's ability to keep up with fashion trends, develop new merchandise, launch new product lines successfully, offer products at the appropriate price points and enhance the Company's brand image; risks associated with the Company's ability to retain, hire and train key personnel and management; risks associated with the possible inability of the Company's manufacturers to deliver products in a timely manner or meet quality standards; risks associated with the Company's reliance on foreign sources of production, including risks related to the disruption of imports by labor disputes, risks related to political instability, risks associated with legal and regulatory matters, risks related to duties, taxes, other charges and quotas on imports, risks related to local business practices, potential delays or disruptions in shipping and related pricing impacts and political issues and risks related to currency and exchange rates; risks associated with the dependence on a high volume of mall traffic and the possible lack of availability of suitable store locations on appropriate terms; risks associated with labor shortages or increased labor costs; risks associated with increases in the costs of mailing, paper and printing; risks associated with our ability to service any debt we incur from time to time as well as the requirements the agreements related to such debt impose upon us; risks associated with the Company's reliance on information technology, including risks related to the implementation of new information technology and distribution systems, including risks associated with our new Victoria's Secret Direct distribution center; risks related to utilizing third parties to provide information technology services; risks associated with severe weather conditions, natural disasters or health hazards; risks associated with rising energy costs; and risks associated with independent licensees. The Company is not under any obligation and does not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the January sales call to reflect circumstances existing after the date of this report or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized.

                                LIMITED BRANDS
                                 JANUARY 2008


    Comparable Store Sales Increase (Decrease):

                                            Fourth    Fourth
                       January   January   Quarter   Quarter    Year    Year
                         2008      2007      2007      2006     2007    2006

    Victoria's Secret
     Stores              (8%)       7%       (8%)      10%      (2%)     11%
    La Senza(1)           6%        -        (3%)       -        0%       -
    Bath & Body Works   (10%)      19%       (8%)       9%      (4%)     10%
    Express(2)            -        14%        -         3%       6%      (1%)
    Limited Stores(3)     -         5%        -        (4%)      4%      (4%)
    Total Apparel         -        12%        -         1%       5%      (2%)
    Limited Brands      (8%)       11%       (8%)       8%      (2%)      7%

    1.)  La Senza comparable store sales not included in total Limited Brands'
         comparable store sales until January 2008 as the business was
         acquired on Jan 12, 2007.
    2.)  Express comparable store sales through July 6, 2007, closing date of
         the sale of majority interest to affiliates of Golden Gate Capital.
    3.)  Limited Stores comparable store sales through Aug 3, 2007, closing
         date of the transfer of majority interest to affiliates of Sun
         Capital Partners.



    Total Sales (Millions):

                          Fourth          Fourth
                        Quarter 2007    Quarter 2006      Year        Year
                         (thirteen       (fourteen        2007        2006
                           weeks)          weeks)      (52 weeks)  (53 weeks)
    Victoria's Secret
     Stores              $ 1,248.3       $ 1,349.1     $ 3,674.7   $ 3,700.0
    Victoria's Secret
     Direct                  430.7           492.0       1,396.4     1,415.6
    La Senza(1)              165.9            23.1         488.0        23.1
      Total Victoria's
       Secret            $ 1,844.9       $ 1,864.2     $ 5,559.1   $ 5,138.7
    Bath & Body Works    $ 1,080.2       $ 1,174.6     $ 2,494.1   $ 2,555.4
    Express(2)                   -         $ 589.4       $ 659.0   $ 1,748.9
    Limited Stores(3)            -           154.9         210.5       493.4
      Total Apparel              -         $ 744.3       $ 869.5   $ 2,242.3
      Total Other          $ 303.2         $ 241.6     $ 1,163.7     $ 734.2
    Limited Brands       $ 3,228.3       $ 4,024.7    $ 10,086.4  $ 10,670.6

    1.)  2006 sales represent sales subsequent to the closing of the La Senza
         acquisition on Jan. 12, 2007
    2.)  Express net sales through July 6, 2007, closing date of the sale of
         majority interest to affiliates of Golden Gate Capital.
    3.)  Limited Stores net sales through Aug 3, 2007, closing date of the
         transfer of majority interest to affiliates of Sun Capital Partners.



     Total Stores:

                         Stores                                        Stores
                        Operating                                    Operating
                           at     Year-to-date     Express                at
                         2/3/07  Opened  Closed  Integration  Disposed  2/2/08

    Victoria's Secret
     Stores               1,003     35    (18)         -          -     1,020
    La Senza                291     27     (6)         -          -       312
    Bath & Body Works     1,546     67    (21)         -          -     1,592
    Express Women           195      -    (16)       (58)      (121)        -
    Express Men              69      -    (16)         -        (53)        -
    Express Dual Gender     394      -     (4)        58       (448)        -
      Total Express         658      -    (36)         -       (622)        -
    Limited Stores          260      -    (13)         -       (247)        -
      Total Apparel         918      -    (49)         -       (869)        -
    Henri Bendel              2      -      -          -          -         2
    Diva London               6      -     (6)         -          -         -
    Total Limited Brands  3,766    129   (100)         -       (869)    2,926