Vermont Teddy Bear Uncovers the (Almost) Naked Truth

SHELBURNE, Vt., Feb. 5 /PRNewswire/ -- The Vermont Teddy Bear Company has gained some insight this Valentine's Day into the age-old question of, "boxers or briefs?" The answer appears to be that men prefer boxer briefs to boxer shorts. The company, which has offered a boxer-clad bear for years, debuted a boxer-brief alternative for the Valentine's Day holiday that is currently outselling the boxer shorts version two to one.

"We created the boxer briefs option to allow our customers to more accurately represent themselves," says Vice President of Marketing Irene Steiner, "and we've learned more about them than we probably need to know! Men seem to prefer boxer briefs."

The Heart Throb Bear wears silky white boxer shorts with red hearts and the Huggable Hunk wears black boxer briefs trimmed in red with a waistband that says, "I Love You." ($49.95 each) Customers can further personalize their choice, by adding a heart tattoo customized with their Valentine's name on it.

To understand if this is just a trend in teddy bears or a personal preference, Vermont Teddy Bear took it to the streets and asked real people about their preference. To see the video, visit http://www.youtube.com/watch?v=XxPuyUmKoXw.

Every Vermont Teddy Bear is handmade in Vermont and guaranteed for life. There are over 100 bears to choose from and prices start at $49. Each Bear is delivered with free gourmet chocolate and a gift card in a fun box with an airhole. Orders can be placed by calling a Bear Counselor at 1-800-829-BEAR or online at www.VermontTeddyBear.com. Delivery right on Valentine's Day is guaranteed.