TORONTO, Feb. 5 /PRNewswire/ -- Geneva Bancorp -- is pleased to note the rapid progress by MSE Enviro-Tech Inc. (OTC: MEVT) and Megola Inc. in bringing the promising Hartindo Anti-Fire products to coast-to-coast North American markets. This release is a follow-up to Geneva Bancorp's initiation of coverage of MSE Enviro-Tech Inc. and Megola Inc. earlier last year.
The achievements in successful product testing, and in focused marketing efforts throughout 2007 culminated in the signing, in November 2007, of a definitive marketing and distribution agreement with Janus Products Corp. covering the Titan 21 Fire Blanket. This Agreement has resulted in the commencement of sales that we anticipate will expand rapidly in year ahead.
Initial Sales
Following close on the heels of its Agreement with Janus, MSE Enviro-Tech announced On December 19, 2007, that distributor Janus Products Corp. had placed its first Purchase Order for the Titan 21 Fire Blanket. The purchase order is comprised of the three models of the Titan 21 anti-fire blanket, (Adult, Infant and Kitchen) and totals 50,000 Titan 21 Fire Blankets to be delivered over the next three months. Janus Products Corp. intends to market the Titan 21 through various agents and retail chains as well as through its own website. Varying in retail price from $19.95 to $79.95 (depending on the model), the ultimate total retail sales represented by this order -- if 50,000 Titan 21 Fire Blankets are sold by Janus -- is expected to fall somewhere in the middle of a range of $0.9 million to $3.9 million. MSE Enviro-Tech Inc. and Megola Inc.'s sales revenue from this initial order will naturally vary, as determined by the quantities of each model ultimately purchased by Janus Products Corp., but is tentatively estimated at approximately $1.1 million.
Please visit http://www.janusproductscorp.com/fire_safety for further information on the Titan 21.
Other Hartindo Products Slated For Market Launch
Working closely together on pre-launch testing and certification of other promising Hartindo anti-fire products, as well as carrying out advanced negotiations with a view to signing additional definitive distribution agreements with other parties, MSE Enviro-Tech Inc. and Megola Inc. have achieved rapid progress in advancing the following Hartindo anti-fire products to market threshold in North America:
Hartindo AF31 Fire Extinguishing Formula
Hartindo AF31 is an effective water-based, environmentally-friendly,
multi-purpose, non-toxic and non-corrosive fire extinguisher and
inhibitor. AF31 received a Class "A" rating in multiple independent
tests carried out in 2007. It is intended to extinguish all types of
fire (A, B, C, D and F/K.) Ongoing discussions regarding Marketing &
Distribution arrangements across North America have been encouraging
thus far. AF31 has wide ranging applications, from home and business
fire extinguishers to fighting forest fires, transport vehicle and
petrochemical fires, etc.
Hartindo AF21 Fire Inhibitor Formula
AF21 is a water-based, environmentally-friendly, multi-purpose,
non-toxic and non-corrosive fire inhibitor that independent testing
has shown to be a top rated, Class "A" fire inhibitor that can be
applied to building materials, furniture, carpeting, clothing,
mattresses and many other materials.
In August, 2007, MSE Enviro-Tech Corp., WoodSmart Solutions, Inc. and
Megola Inc. signed a Letter of Intent ("LOI") to test the feasibility
of incorporating the Hartindo AF21 Fire Inhibitor product into
WoodSmart's BluWood(R) lumber and other wood-base building products.
BluWood(R) is WoodSmart's trademarked name of a family of products
coated with a proprietary two-part Infusion Film and DOT Wood
Preservative technology, and which provides protection against the
costly, damaging effects of mold fungus growth, rot fungi and wood
ingesting insects. The objective of the three-company LOI is to
hopefully incorporate Hartindo AF21 into the BluWood(R) product line
to also provide protection against fire, an obviously valuable
addition to the properties of WoodSmart's successful BluWood(R)
product line.
In subsequent independent tests conducted under the auspices of
WoodSmart Solutions Inc. at the Forest Products Development Center at
Louisiana State University on the hygroscopic properties of lumber and
plywood treated with a mixed solution of BluWood(R) and Hartindo AF21,
results showed that materials treated with a combination of BluWood(R)
and Hartindo AF21 showed significantly better results than those
treated with another widely used fire retardant treatment (FRT), when
compared to untreated lumber.
MSE Enviro-Tech Corp. and Megola Inc. are working in concert to aggressively advance the entire Hartindo product line to commercial fruition in the foreseeable future, thus spawning corporate growth and increasing shareholder value for both MSE Enviro-Tech Inc. and Megola Inc., to the benefit of all concerned.
"We look forward with enthusiasm to receiving progress reports from MSE Enviro-Tech Corp. and Megola Inc. regarding sales of the Titan 21 Fire Blanket, as well as developments concerning the commercial launches of these additional promising anti-fire products as they unfold in 2008."
G. Andre. Trahan ... Geneva Bancorp Inc.
About Geneva Bancorp Inc.
Geneva Bancorp assists clients in accessing capital and investment opportunities. Services include corporate finance strategies, public relations, strategic business development and financial market intelligence.
For further information on Geneva Bancorp Inc.: http://www.gbcorp.net
For further information on MSE Enviro-Tech Corp.: http://www.mseenviro-tech.com
For further information on Megola Inc.: http://www.megola.com
Disclaimer:
Forward-looking statements. This press release may contain forward-looking statements that involve risks and uncertainties. Words such as "believe," "may," "could," "will," "intend," "expect," "anticipate," "plan," and similar expressions are generally used to identify forward-looking statements. You should not place undue reliance on these forward-looking statements. Actual results of any company discussed herein could differ materially from those anticipated in the forward-looking statements for many reasons, including: the company's ability to continue as a going concern, amendments to current regulations adversely affecting its business, results of operations and prospects, its ability to raise additional capital, potential litigation, and such other risks and uncertainties as may be detailed from time to time in other press releases or public announcements. Although the expectations reflected in the forward-looking statements are believed to be reasonable, they relate only to events as of the date on which the statements are made, and future results, levels of activity, performance, or achievements may not meet these expectations. No party mentioned herein has any intention to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in expectations, except as required by law. As a matter of full disclosure Geneva has been compensated by MEVT and has purchased shares from third parties and in the open market. Geneva may sell shares at any time. For full disclosure visit our website.
Website: http://www.gbcorp.net/
Website: http://www.janusproductscorp.com/fire_safety/