Let's Gel to Make Gel Pro Chef's Mats Available in 300 Bed, Bath & Beyond Locations This Spring

AUSTIN, Texas, Feb. 4 /PRNewswire/ -- Let's Gel, which made its revolutionary, ergonomically-engineered gel mats available in a select number of Bed, Bath & Beyond stores during the fourth quarter of 2007, will be expanding into 300 of the retail company's stores across the United States this coming March, with a number of additional stores likely coming on line through the end of the year.

"We're very pleased to be continuing our relationship with Bed, Bath & Beyond," said Let's Gel Founder and CEO Robb McMahan. "They've done a great job helping more and more home chefs discover how much better their kitchen experience can be standing in comfort on a Gel Pro Chef's Mat."

The mats have become the luxury standard for home and gourmet kitchens across the U.S. Gel Pro Chef's Mats not only provide a one-of-a-kind comfort experience, but their availability in a variety of colors have led them to be embraced by home owners interested in augmenting their kitchen decor.

According to McMahan, this unique niche in the home kitchen industry has changed the way homemakers and chefs cook. "With our unique gel design, our mats provide gentle comfort for anyone who works standing up. Not only are they beautiful, they will never flatten or lose their design integrity. We're thrilled with how the epicurean, health and design industries have embraced these products."

Gel Pro Chef's Mats are a step above other anti-fatigue mats on the market because of their style and comfort. They are scientifically engineered with the following features:

    -- Soft gel absorbs shock and reduces pressure for those with back pain,
       foot pain or arthritis
    -- Gorgeous and durable synthetic leather is stain-resistant and easy to
       clean
    -- Non-slip bottom keeps your kitchen floor mat from migrating
    -- An anti-bacterial additive to eliminate mold/mildew

The mats initially became available at Bed, Bath & Beyond in about 30 stores in October, with additional stores picking up the mat during the three-month test run.

The company's newly-revamped website, at http://www.gelpro.com, allows shoppers to locate retail store locations in their area, to learn more about the health and comfort benefits of the mat, and even allows them to see how different colors and styles of the mat appear in a kitchen setting via a simple website point and click. Shoppers can also call 1-866-435-6287 for more information on the mats.

ABOUT LET'S GEL

Let's Gel is located in Austin, Texas and was founded by Robb McMahan. All kitchen floor mats are proudly manufactured in the USA. Gel Pro Chef's Mats have been featured on HGTV, and in the pages of over fifty national magazines.