Revell Announces First Ever Make 'n Take Day

NORTHBROOK, Ill., Feb. 4 /PRNewswire/ -- Revell, the industry-leading supplier of model kits for more than 60 years, today announced the first national Make 'n Take Day to be held on March 8, 2008. This means young modelers (or those interested in starting modeling) across the country will have an opportunity to visit their local hobby shop to build a special edition SnapTite Camaro Concept car. The car is only available at these Make 'n Take events and is designed for easy assembly by the novice. The SnapTite Camaro does not require glue and can be assembled in about 20 minutes by seven to eleven year olds.

With 50,000 SnapTite Camaro's already distributed to hobby shops across the country, Revell expects the first ever Make 'n Take Day to be a huge success. "Parents continue to tell us they love the interactivity and fun Revell products provide while getting their children away from video games," said Mike Brezette, Revell marketing vice president. "National Make 'n Take Day is our response to this feedback and our way to help children and adults of all ages rediscover the fun of building a precision-engineered model."

Revell, along with their distributors, is providing the special edition SnapTite Camaro Concept car at cost to hobby shops interested in participating in Make 'n Take Day. Hobby shops also receive a promotional banner and mini product catalogs. "Revell, our distributors, and our dealers make no profit on this event," said Brezette. "We all believe it's very important to provide the kits at the lowest possible cost to give as many children as possible the opportunity to enjoy the model building experience."

Revell has offered Make 'n Take packages for many years which are often used by Boy Scout troops, schools and summer camps. "By using a simple SnapTite kit that is easy to assemble, kids get interested in the hobby without being overwhelmed with a more complicated model that requires paint and glue," said Brezette.

Hobby shops interested in participating in the first ever Make 'n Take Day should contact their local distributor or call Revell at 800-833-3570 or visit http://www.Revell.com. Consumers interested in building the SnapTite Camaro Concept car on March 8, 2008 should contact their local hobby shop.

About Revell

Revell, a Hobbico company, has been leading the model kit building industry for more than 60 years with products that provide interactivity, authenticity and fun. Revell's product lines are consumer and hobby robotics, model kits including cars, trucks, ships and planes, R/C vehicles, and slot cars. Visit http://www.Revell.com.