BabyUniverse President and CEO to Appear Today on CNBC's 'Squawk Box'

DENVER, Nov. 26 /PRNewswire-FirstCall/ -- BabyUniverse, Inc. (NASDAQ: KIDS) , a leading eCommerce, eContent and new media company that provides comprehensive online resources for growing families, today announced that Michael J. Wagner, President and CEO, will be a guest on CNBC's signature morning program, "Squawk Box." The segment will air live this morning, Monday, November 26 in the 7:00 a.m. hour.

As part of the program's Cyber Monday coverage, Mr. Wagner will discuss the company's flagship toy brand, eToys.com, which offers one-stop shopping for more than 24,000 children's products at www.etoys.com. He will also talk about some of the holiday season's best-selling toys from the eToys.com web site.

To reinforce its commitment to families, BabyUniverse is in the process of changing its name to The Parent Company. As part of that name change process, BabyUniverse began trading under a new ticker symbol, KIDS, on November 5, 2007.

ABOUT BABYUNIVERSE

BabyUniverse, Inc. (NASDAQ: KIDS) is a leading commerce, content and new media company for growing families. BabyUniverse provides comprehensive eCommerce and eContent resources to help families plan, play and grow. The company's toy business offers thousands of toys and children's products through its eToys.com web site, catalogs and strategic retail partnerships; and personalized dolls and accessories through its My Twinn.com brand. Through its baby business, the company is a leading online retailer of brand-name baby, toddler and maternity products sold through the BabyUniverse.com and DreamtimeBaby.com web sites. The company's luxury brands, PoshTots.com and PoshLiving.com, reach the country's most affluent consumers with luxury baby apparel and furnishings. With its content sites, BabyTV.com, PoshCravings.com and ePregnancy.com, BabyUniverse has established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. BabyUniverse is a market-leading digital content and eCommerce company focused on parents.