Sure Fit Inc. Announces Spanish-Language Web Site

ALLENTOWN, Pa., Nov. 15 /PRNewswire/ -- Sure Fit Inc., the leading provider and marketer of ready-made slipcovers, has launched its new Spanish-language web site, www.surefit.com/es.

Sure Fit Inc. now includes online content and customer support for their Hispanic customers and directly addresses the growth of this important segment of the population.

The new Sure Fit Hispanic web site features a Spanish online catalog ("Compre Productos"), shopping cart, and measuring guide, as well as promotional offers. Customer support is also offered for the Hispanic customers, and a convenient link to the English site provides an easy transition for the bi-lingual customer.

"We are enthusiastically committed to our Hispanic customers," comments Laura Hilburt, Director of Sure Fit Direct Marketing. "It goes beyond the web site. We will also publish a 20-Page Spanish-language catalog, and have hired and trained bi-lingual customer service representatives for our Call Center. We have even made the fit and measuring guides that are included with an order multi-lingual. We are excited to move forward with this initiative."

Sure Fit products are available via mail order catalog, select retailers, online at www.surefit.com / www.surefit.com/es and by phone (800) 305-5857.