Charming Shoppes, Inc. Announces Executive Management Appointment; Creation of Corporate Marketing Group

BENSALEM, Pa., Nov. 14 /PRNewswire-FirstCall/ -- Charming Shoppes, Inc., (NASDAQ: CHRS) , a leading multi-brand, multi-channel specialty apparel retailer specializing in women's plus-size apparel, today announced an executive management appointment. Additionally, the Company has consolidated the management of its marketing functions for its retail brands, through the creation of a Corporate Marketing Group in Bensalem, PA.

Tim White has been promoted to Executive Vice President and Chief Marketing Officer of Charming Shoppes, Inc., and will oversee the Corporate Marketing Group, as well as the strategic direction of marketing for Charming Shoppes' retail brands. The Corporate Marketing Group will service the Company's Lane Bryant, Fashion Bug, Catherines Plus Sizes, and Outlet businesses in functional areas such as production, media buying, customer relationship management, and database marketing. Each of the Company's retail businesses will have dedicated brand managers who will have functional reporting accountability to the consolidated group in Bensalem.

White joined Charming Shoppes in 2006 as Senior Vice President, Marketing, and will continue to report to Dorrit J. Bern, Chairman, CEO and President of Charming Shoppes, Inc., in Bensalem. Prior to joining Charming Shoppes, Inc., White's marketing career spanned more than 25 years. Since 2002, he served as Senior Vice President of Marketing at Linens-N-Things with responsibility for all marketing functions including strategic planning, branding, advertising, in-store communications and store design. Prior to 2002, he served in a number of senior marketing capacities, including management positions with The Great Indoors, Computer City Super Centers, and the Kmart Corporation. White holds a bachelor's degree in business administration from Northwood University and is a board member of the Retail Advertising and Marketing Association.

Bern stated, "I am pleased to congratulate Tim on his expanded role. Tim's appointment creates a single point of oversight and direction over the retail marketing functions for the corporation, enabling effective and consistent communications with our customer base."

Charming Shoppes, Inc. operates 2,425 retail stores in 48 states under the names LANE BRYANT(R), FASHION BUG(R), FASHION BUG PLUS(R), CATHERINES PLUS SIZES(R), PETITE SOPHISTICATE(R), LANE BRYANT OUTLET(TM), and PETITE SOPHISTICATE OUTLET(TM). Additionally, apparel, accessories, footwear and gift catalogs, including the following titles, are operated by Charming Shoppes' Crosstown Traders: Lane Bryant Woman(TM), Old Pueblo Traders(R), Bedford Fair(R), Willow Ridge(R), Lew Magram(R), Brownstone Studio(R), Regalia(R), Intimate Appeal(R), Monterey Bay Clothing Company(R), Coward(R) Shoe and Figi's(R).

This release contains certain forward-looking statements concerning the Company's operations, performance, and financial condition. Such forward- looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from those indicated. Such risks and uncertainties may include, but are not limited to: the failure of changes in management, the consolidation of marketing functions and the creation of a Corporate Marketing Group to achieve improvement in the Company's competitive position. These, and other risks and uncertainties, are detailed in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K for the fiscal year ended February 3, 2007 and other Company filings with the Securities and Exchange Commission. Charming Shoppes assumes no duty to update or revise its forward- looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.