JAFRA's New Cutting-Edge Skin Care Line with 'INTELLISHIELD(R)' Technology Marries Science with Nature to Promote Healthy, Radiant Skin

WESTLAKE VILLAGE, Calif., Aug. 6 /PRNewswire/ -- Imagine the possibilities of literally having a second skin. Women could walk out of the house confident that their second skin would shield them from the effects of environmental assaults such as smoke or pollution. That second skin could also nourish the skin underneath, promoting a radiant youthful complexion. Jafra Cosmetics International, Inc. (JAFRA), one of the top 100 beauty companies worldwide, has made such a revolutionary notion a reality. In keeping with the spirit of National Healthy Aging Month(R), JAFRA has unveiled JAFRA DYNAMICS, an innovative skin care line that combines essences of nature -- botanicals, vitamins and exclusive Ayurvedic herbal blends -- with day time moisturizers that feature INTELLISHIELD(R), a technological breakthrough that behaves as a second skin, minimizing the damage caused by harmful environmental aggressors before they reach the skin.

DYNAMICS' INTELLISHIELD(R) is formulated with the latest natural European beauty discoveries. Extracts from special red seaweed found deep in the ocean, with an exceptional ability to protect itself in the harshest conditions, combine with a unique polysaccharide to form INTELLISHIELD's unique system of protection. JAFRA DYNAMICS also contains unique plant extract blends, exploring the ancient wisdom of Ayurveda, "the science of life," a tradition from India, whose natural ingredients have proven benefits for more than 5,000 years.

"DYNAMICS is a major milestone for JAFRA," said Pragna Chakravarti, JAFRA vice president of worldwide research and chief scientific officer. "We have effectively united science with the resources of nature including flowers, fruits and marine extracts to provide women with what they want: superior performance customized to suit their specific skin care needs."

Each DYNAMICS system, which features JAFRA's new logo and elegant package design, has its own exclusive ayurvedic plant extract blend to address individual skin conditions and needs. The result is four exclusive Smart Complexes that provide customized skin care. Each Smart Complex knows exactly what the skin needs to look and feel its most beautiful. Skin gets targeted care and the individual experiences a sensory delight "Pampering of the Senses" of fresh aromas and inviting textures. Each JAFRA DYNAMICS system contains a cleanser, toner, daytime moisturizer with SPF 15, and nighttime moisturizer. JAFRA DYNAMICS individual systems include:

  -- Balance Dynamics - Formulated for normal and combination skin, it
     addresses the balance of dryness and oiliness leaving skin feeling
     clean, non-dry and non-greasy. The line contains JAFRA's own
     Equalsmart(R) Complex, specially created to address the unique needs of
     combination skin, contains Ayurvedic plant extracts, seaweeds and Iris
     flowers which moisturize and provide oil control just where the skin
     needs these targeted benefits.
  -- Calming Dynamics - JAFRA's new system soothes sensitive skin for a
     healthier glow. Its unique ingredient is Sensismart Complex(R) which
     features oat extracts, select Ayurvedic plant blends that minimize
     redness and irritation and promote younger looking skin.
  -- Control Dynamics - At last, a skin care line that reduces the
     appearance of oiliness without stripping the skin. Fueled by JAFRA's
     unique Controlsmart(R), a special mattifying complex created
     specifically to help correct oily skin conditions, Control Dynamics
     contains a special amino compound, Tea Tree Extract, and Ayurvedic
     plant extracts. These ingredients help control excess oil, minimize
     breakouts, and give skin a more even tone and matte-like appearance.
  -- Hydration Dynamics - Specially formulated for dry skin, this line's
     secret ingredient is Hydrasmart(R), a complex which features select
     natural Ayurvedic plant extracts and a moisture locking mechanism to
     help moisture retention. Skin will lose its flakiness and will feel
     softer and supple. Hydration Dynamics helps minimize the appearance of
     fine lines and wrinkles.

  JAFRA DYNAMIC Skin Care an Important Healthy Aging Strategy

Establishing a regular skin care routine that incorporates natural ingredients with cutting-edge technology, as found in JAFRA DYNAMICS, can be an essential tool in promoting healthy aging -- a subject on the top of Americans' minds as the quest to turn back the hands of time permeates our culture.

Increased longevity is fueling keen interest in adopting healthy aging practices. About 6,000 Americans turn 65 every day. By 2010, that figure is expected to jump to 9,000. Americans are retiring later and later in life. And in popular culture, conceptions of seniors are rapidly changing with the general public embracing new held maxims such as "60 is the new 40."

"Taking care of your skin, regardless of your age, is the first line of defense in managing the aging process' effects on skin," said Stacy Cox, licensed esthetician, owner of Pampered People spa in Los Angeles and beauty expert who has appeared on national television programs including E! Entertainment and Soap Talk on SoapNet. "The three most important aspects of good skin care are consistency -- establish a daily routine and stick to it; appropriateness -- apply product suited to your complexion; and quality -- use a line such as JAFRA's DYNAMICS."

Cox partnered with JAFRA to develop a DVD that features Cox' personal skin care tips, explained through the aging process, to promote youthful and radiant skin including the use of the new JAFRA DYNAMICS system. The DVD will be available to JAFRA's beauty consultants and their clients across country and on-line.

The most important step in identifying the appropriate JAFRA DYNAMICS skin care line is to first determine personal skin condition. As part of its commitment to educating women of all ages and skin types about how to care for their skin, Jafra has created a dedicated JAFRA DYNAMICS page at: http://www.jafra.com/ where women can learn more about these systems. Each Dynamics system can then be incorporated into a simple three-step skin care routine: cleanse, tone and moisturize.

About JAFRA

Jafra Cosmetics International is a direct sales and multilevel marketing company with a 50-year history of creating innovative, quality products that are backed by a customer satisfaction guarantee. JAFRA, one of the world's largest cosmetics manufacturers of beauty sales, is part of the Vorwerk Group, a billion dollar sales company. Today, JAFRA spends extensive time and effort researching and developing effective skin care, beauty and fragrance products to satisfy the needs and preferences of its over 500,000 consultants worldwide with products sold around the world.