Rembrandt(R) Oral Health and Beauty Debuts Haven for New Yorkers to Show Off Their Brilliant Mouths

NEW YORK, May 22 /PRNewswire/ -- Just in time for spring, REMBRANDT(R), the world's first premium oral health and beauty brand, will enlighten consumers on the brilliance of the mouth at their first-ever temporary boutique in New York City dubbed, The Brilliant Mouth Experience.

The Brilliant Mouth Experience will be located on the bustling corner of Broadway and Broome Street and will be open to the public for six weeks beginning on May 18. The boutique's interactive and stylized atmosphere will evoke the feeling of a chic, neighborhood apothecary. The Brilliant Mouth Experience will mirror REMBRANDT(R)'s new, breakthrough packaging, reflecting their vision to redefine the oral care category and say "bye bye" to boring toothpaste.

Debuting on May 17 at an exclusive preview event in Manhattan's hip SoHo shopping district, the 1,800 square foot boutique will pay homage to the mouth - a revolutionary approach to a category that's focused on function, teeth and smiles. REMBRANDT(R) Oral Health and Beauty understands the emotional power of the mouth. After all, it's the only body part that can speak for itself.

"Through the interactive activities at The Brilliant Mouth Experience, we hope to inspire consumers to care about their mouth as much as they care about their skin, their hair and their nails," said Carmen Nestares, Product Director, REMBRANDT(R). "The power of the mouth should not be underestimated - it is the closest we get to a person's innermost thoughts and life experiences. Our products focus on caring for the entire mouth because white teeth don't matter if there is nothing to smile about."

REMBRANDT(R) specialists will educate visiting consumers on the Brilliant Science behind their oral health and beauty product suite. While promoting a happy and healthy mouth, REMBRANDT(R) is innovating oral care by using premium ingredients that gently whiten teeth. Using an enzyme found in papaya plants, REMBRANDT(R) created CITROXAIN(R) to effectively and gently break up stains without scratching the enamel. This proprietary blend of citrates is core to the efficacy of Rembrandt's Classic line of toothpaste. REMBRANDT(R) PLUS line of toothpastes use a BIO-AVAILABLE(R) peroxide so that they can start to work immediately. REMBRANDT(R) Whitening Treatments are made with a time-release peroxide which is designed to reduce the tooth sensitivity and gum irritation people can experience with whitening treatments.

About the REMBRANDT(R) Brand: Take Care of Your Mouth, It Can Be Brilliant

REMBRANDT(R) paved the way in the oral care category as the first toothpaste brand to whiten teeth with mild abrasives. At REMBRANDT(R), having a healthy mouth goes beyond teeth and gums. We care about your entire mouth. It's this mouth of yours that literally tells the world who you are. With a little love and care, it can be brilliant. REMBRANDT(R)'s innovative packaging and new brand identity was led by New York advertising agency Mother.

REMBRANDT(R) ORAL HEALTH AND BEAUTY is owned by Personal Products Company Division of McNeil-PPC, Inc. REMBRANDT(R) ORAL HEALTH AND BEAUTY products are available at food, drug and mass-market chain stores.

Visit http://www.rembrandt.com/ for more information.