Australian Company Announces the 8th Modern 'Wonder' of the World

SYDNEY, Australia, May 22 /PRNewswire/ -- Hot on the heels of the "WONDERJOCK UNDERWEAR", all-Australian men's swimwear and underwear company aussieBum releases the all new "WONDERJOCK SWIMWEAR".

When aussieBum first launched the aussieBum WONDERJOCK UNDERWEAR in November 2006, it caused international online consumer frenzy as men from around the world ordered the now famous underwear that promises to give men a package to be proud of! No Rings, No Strings, No Padding!

50,000 pairs of the underwear sold around the world in the first week of release, catapulting the brand to international fashion stardom! Available online (http://www.aussiebum.com/) and in the world's most prestigious department stores such as Selfridges and Harvey Nichols in London, Printemps in France and KaDeWe in Germany, the WONDERJOCK style has been confirmed as a best- seller in Selfridges because of its high level of interest amongst all men and its visual enhancements it makes to the average man.

Now the world braces itself for aussieBum's WONDERJOCK SWIMWEAR. AussieBum founder Sean Ashby states that the development of the WONDERJOCK SWIMWEAR was a natural evolution after the "huge" success of the underwear version. "After the success of the Wonderjock we had customers crying out for more. This confirmed that the old adage that 'size doesn't matter' is not the case ... hundreds of thousands of happy customers say otherwise! Swimwear was the next obvious development."

This summer men can emerge from the cool waters of the world with confidence and pride with the WONDERJOCK design destined to revitalize the men's underwear and swimwear market.

Even with the promise of a larger looking "package" aside, WONDERJOCK SWIMWEAR offers comfort and support the likes of which men have never experienced in swimwear before.

Proudly Australian, and known for its quality and cutting edge design, aussieBum has turned the heads of the international fashion industry by continuously developing unique products and pushing the boundaries of what is acceptable.

This summer there should be no doubting yourself ... WONDERJOCK SWIMWEAR - put yourself out there!

Visit us online at http://www.aussiebum.com/ To download images visit http://www.asianetnews.net/ For pictorial or editorial opportunities please contact: John Scott john@johnscottpersonalpr.com +61-409-177-722 Claire Delzechi Claire@aussiebum.com +61-2-9560-2626