Three House of Taylor Jewelry Couture Pieces, With Designs Inspired by Dame Elizabeth Taylor, Sell at Christie's Auction

WEST HOLLYWOOD, Calif., April 30 /PRNewswire-FirstCall/ -- House of Taylor Jewelry, Inc. (NASDAQ: HOTJ) today announced that three couture jewelry pieces from the Elizabeth Collection, with designs inspired by Dame Elizabeth Taylor, were featured in Christie's Magnificent Jewels auction this week in New York, and sold for a total value of nearly $260,000.

"Selling at Christie's further establishes the Elizabeth(R) Brand as a global contender in the premium category of the marketplace with consumers and collectors of important diamonds and fine jewels," said Jack Abramov, president and chief executive officer of House of Taylor Jewelry. "The success of our first offering at the Magnificent Jewels auction last season was nicely complemented this year, as Christie's clients acquired all three of our Elizabeth Collection pieces. It is our pleasure to have House of Taylor Jewelry products featured in the auction and being part of such extraordinary service and international glamour."

"Once again, it fills me with great happiness to send our beautiful jewelry into the world and see it cherished by others," said Dame Elizabeth. "Christie's is a wonderful venue, and we are delighted with our relationship."

The three Elizabeth Collection pieces sold at auction by Christie's include:

  *  A double-strand ruby and diamond necklace, suspending a tassel
     consisting of large cushion and oval-cut rubies, with round and
     marquise-cut diamond floral accents, set in 18 karat white gold --
     Stamped Elizabeth -- $216,000

  *  An interwoven four strand, diamond encrusted necklace set with twelve
     cultured golden pearls and mounted in 18 karat white gold -- Stamped
     Elizabeth -- $30,000

  *  A pair of diamond encrusted ear pendants consisting of four large
     cultured golden pearls, set in 18 karat white gold -- Stamped Elizabeth
     -- $13,200

"Dame Elizabeth's exceptional eye for design is typified by the success of our second series of jewelry at auction by Christie's," said Tanya Somera, co-vice president of marketing at House of Taylor Jewelry. "The sales at Christie's auction truly speak for themselves in terms of the potency of our brand, including the quality and craftsmanship of our collectable fine jewels."

About House of Taylor Jewelry

House of Taylor Jewelry is a Los Angeles-based international jewelry company whose principal shareholders include entities owned by Dame Elizabeth Taylor and Kathy Ireland, along with members of the Abramov family. It serves fine jewelry retailers worldwide with diverse jewelry collections marketed under the brands Elizabeth(TM), House of Taylor Jewelry(TM), and Kathy Ireland Jewelry(TM) Exclusively for House of Taylor Jewelry. More information on the company can be found at http://www.hotj.com/.

  Angie Yang/Evan Pondel
  PondelWilkinson, Inc.
  Investor Relations
  Corporate/Financial Communications
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