Spencer's Opens its 100th Award Winning Store

EGG HARBOR TWP., N.J., April 23 /PRNewswire/ -- Lifestyle retail icon Spencer Gifts LLC is celebrating the opening of its 100th new design store at Flag Staff mall in Flag Staff, Arizona. Designed in 2004 by JGA this store design is a breakthrough concept for retailers within the mall space. The environment was created with a brick facade adorned with urban graphics. Beat pumping music, dimmed lights and an industrial cat walk create the vibe for this unique store experience. Galvanized brushed metal slat wall fixtures enhance the merchandise and provide a multitude of creative ways to showcase Spencer's eclectic product also while maximizing functionality. First introduced in late 2004, the store was awarded "Storefront of the Year" by Chain Store Age in 2005.

"This new store design is our future," states Steven Silverstein, President and CEO. "It speaks and appeals to the lifestyle of our guests and exemplifies the Spencer brand. The new store concept provides our guests with a fun, exciting and interactive shopping experience. It has opened the doors for all areas of the company to be more creative and productive from Operations to Construction and everything in between. Our guests love it."

The improved store design and shopping experience has translated to the bottom line as these stores are significantly more productive then their previous design. Productivity is a direct result of high impact visual presentation and a range of new businesses highlighted in the environment. According to company research, over 95% of customers interviewed preferred this Spencer's over any other store in the mall. It is a fun place to shop, pure and simple.

"Our new store design has enabled us to streamline processes and lower construction capital and Operating costs," states Mr. Silverstein. "We have experienced a significant improvement in the overall construction timeline and process, literally shaving off days from our previous timeline. Operating costs have experienced significant improvements as a result of switching to energy efficient lighting and HVAC units. In addition to the immediate savings in time and money this new design allows for future savings as well by allowing for cost effective and timely future retro-fits."

Spencer's plans to convert 40-60 stores from its existing store base per year to this new design in addition to adding new locations to its portfolio and sees no end in sight.

About Spencer Gifts LLC

Spencer Gifts LLC, a lifestyle retail company, operates 2 unique, national brands, Spencer's and Spirit Halloween throughout the United States, Canada and online.

Spencer's a retail icon, has been focused on delivering humor and enjoyment to peoples lives for over 50 years. Specializing in innovative, humorous and unique merchandise, Spencer's is the mall destination for entertainment, excitement and fun for its core Generation-Y guest. Spencer's operates over 600 stores throughout the United States, Canada and online at SpencersOnline.com

Spirit Halloween is rapidly growing as the national destination for everything you can imagine for Halloween. Specializing in unique, entertaining and exciting merchandise for Halloween enthusiasts, Spirit has been offering one stop shopping for all your Halloween needs for over 20 years. In 2006 Spirit Halloween operated over 400 locations in strip centers and malls across the United States and online at SpiritHalloween.com with plans for more than 500 in 2007.