Coty Inc. Announces Partnership With National Football League (NFL) Superstar Tom Brady

NEW YORK, April 20 /PRNewswire/ -- Coty Inc., the world's largest fragrance company, and National Football League (NFL) superstar Tom Brady announced today that the All-American pro-football quarterback will be the new face of Stetson fragrances, the company's flagship men's fragrance brand.

Embodying the authentic heritage and spirit of the American West, California-native Brady defines the passion, pride and masculine spirit of the Stetson man. Partnering with Coty, Brady has signed on to be the new official Stetson spokesperson and appear in a new advertising campaign.

"Tom Brady is the ideal male icon for the Stetson brand and we look forward to a successful partnership with him," said Bernd Beetz, CEO, Coty Inc. "His allure extends off the football field and he is widely known for his distinctive masculinity and irresistible character."

"I'm privileged to be associated with such a great product and brand," commented Tom Brady. "Stetson is a true original and I could not have chosen to work with a more established and respected industry leader than Coty."

Effective immediately and for the next two-and-a-half years, Brady will represent the Stetson brand. The first ad campaign to feature Brady, set to debut in September, will include both a print and television advertising campaign.

"Tom Brady personifies the sophisticated, athletic and rugged blend of the Stetson brand," said Steve Mormoris, SVP Global Marketing, Coty Beauty. "The All-American modern man, an incredibly accomplished football player, and a recognizable name to American men, Tom Brady's strong yet accessible personality will clearly broaden the appeal of the Brand beyond its western roots to new customers who have never tried Stetson."

Stetson is one of the top-selling men's fragrances in the marketplace. The classic brand includes Stetson Black, Stetson Cologne, Stetson Sierra, and Stetson Untamed.

  Financial terms of this agreement were not disclosed.

  About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 91 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra- prestige stores and includes Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, L.A.M.B. fragrance Gwen Stefani, Lancaster, Marc Jacobs, Nikos, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Baby Phat, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Nautica, Phat Farm, Pierre Cardin*, Rimmel, Shania Twain, Stetson, and Vanilla Fields.

Coty and Puig have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the U.S.

*European license only. For additional information about Coty Inc., please visit http://www.coty.com/.

The partnership between Stetson and Brady were handled by Maury DiMauro of New York-based Innovative Artists and Stephen Dubin and Donald Yee of Los Angeles-based Yee & Dubin Sports.