Organic Flowers Save the Earth

SAN FRANCISCO, April 10 /PRNewswire/ -- Did you know? Mother's Day accounts for more than one fifth of all holiday flower purchases.

Why are flowers an environmental issue? Flowers are typically grown with a variety of chemicals that can negatively affect the environment, farm workers that handle the flowers, and local wildlife.

Beyond Organic Food: People initially gravitated to organic products because of concerns about pesticide residue in their food, but there is more to organic than healthful eating. Organic is an environmentally-responsible farming method that applies to all areas of agriculture, whether tomatoes, cotton or flowers. Organic flowers are the newest category in the $230 billion Lifestyles of Health and Sustainability market (LOHAS), in which there are reportedly more than 50 million Americans making environmentally-conscious purchases each year.

OrganicBouquet.com established the market for organic flowers in the US and was the first company to offer consumers an eco-alternative. All the flowers featured at OrganicBouquet.com are grown in a manner that is gentle on the Earth and safe for farm workers. The company is leading the $19 billion US fresh-cut flower trade toward sustainable practices.

  Some of OrganicBouquet.com's innovative approaches:

   --   Believe It or Not!
        Feast your eyes on the ultimate show of affection. Sold exclusively
        by OrganicBouquet.com, the World's Tallest Roses grow naturally 5-6
        feet high, each stem boasting an astonishingly large head, which
        opens to more than three inches in diameter, creating a sea of lush
        red rose petals.

   --   World's First Organic Fragrant Roses
        Out of thousands of varieties of commercial roses grown and sold in
        the fresh-cut flower trade, very few are fragrant because the scent
        has been bred out in favor of other qualities. This Mother's Day,
        after 5 years of research and development, OrganicBouquet.com is
        introducing the world's first collection of certified organic
        fragrant roses -- the ultimate floral experience.

   --   Bestselling Author
        Interviews available with Amy Stewart, author of New York Times
        Bestseller Flower Confidential: The Good, the Bad, and the Beautiful
        in the Business of Flowers, "an around-the-world, behind-the-scenes
        look at the flower industry and how it has sought-for better and
        worse-to achieve perfection."

   --   Eco-Entrepreneur Transforming the Floral Industry
        Gerald Prolman, founder and CEO of OrganicBouquet.com, has pioneered
        the eco-flower market, working with growers around the world who are
        committed to the highest social and environmental standards. Prolman
        is proving that environmentally- and socially-responsible business
        is a viable choice: OrganicBouquet.com anticipates selling more than
        25 million stems of eco-flowers in 2007.

We can help you find: remarkable guests, photographs, video ... anything you need to make the perfect Earth Day or Mother's Day story for your audience.

See what the buzz is all about: http://www.organicbouquet.com/pressroom

Contact: Michael Straus, +1-415-777-1170, ext. 302, or Michael@StrausCom.com, or Sarah Levy, +1-415-777-1170, or ext. 304, or Sarah@StrausCom.com, both of Straus Communications.