FRUIT DIET(TM) Confirms 'Fruits and Veggies - More Matters' as Nature's Best Remedy for America's Growing Obesity and Health Concerns

SAN DIEGO, March 28 /PRNewswire/ -- The FRUIT DIET(TM) is more than just a weight-loss plan. According to author and clinical nutritionist, Jay Robb; "more fruits and vegetables in the diet are just what Americans need." The Produce for Better Health Foundation would seem to agree, with the launch of the "Fruits and Veggies - More Matters," campaign on March 19, 2007 to help Americans overcome barriers to eating fruits and vegetables. According to the Foundation, more than 50 percent of adult consumers know they need to eat five or more servings of fruits and vegetables per day, but more than 90 percent do not eat the recommended amount.

Most nutritionists will agree that humans should eat judicious amounts of fresh fruits and vegetables to maintain optimum health and prevent all major diseases. Unfortunately, since most Americans fall way short of eating the government's suggested minimum it is easy to see why over 2/3 of all Americans are overweight.

If five daily servings of fresh fruits and vegetables are suggested for good health, what would happen if you accelerated that number to 20 or more daily servings? Jay Robb says, "It could radically change your life by turning back the hands of time, softening your skin, lowering your body fat levels, lowering your blood pressure, firming your muscles, lowering cholesterol levels, improving your eyesight, while eliminating joint pain, indigestion, backaches, headaches, and constipation."

The FEAR of FRUIT ... Fruit is often avoided due to the high amount of natural sugar it contains. But in reality, most fresh fruits have a much lower glycemic index than grains, flours, pasta, bread, rice, cereals, and other processed and cooked forms of carbohydrate. The FRUIT DIET(TM) is a program that replaces most starches, sugars, and refined carbohydrate foods with fresh fruit. It doesn't get any better! Humans are designed to eat volumes of fresh, raw fruits and vegetables. The ultimate carbohydrate source for energy is fresh fruit. Vegetables are good as a secondary food source, being especially valuable for their vitamin and mineral content.

"Fruit, fruit ... the perfect meal ... the more you eat ... the better you feel!"

The FRUIT DIET(TM)-Rapid Weight-Loss Program is currently available as a down-loadable e-book. A printed version will be available May 15, 2007. To purchase a copy, or for information call toll-free 1.877.529.7622 or log onto http://www.jayrobb.com/.

Jay Robb Enterprises Inc. is a California-based nutrition company famous for its protein powders, books, and nutritional products. Jay Robb, CEO, is an exercise and diet expert, having served professionally for the past 27 years as a fitness club owner, clinical nutritionist, author, magazine columnist, and educator. He is the author of the bestselling book the FRUIT FLUSH(TM) 3-Day Detox, The FRUIT DIET(TM)-Rapid Weight-Loss Program, The Fat Burning Diet, and the host of the new TV show, "The Fat Burning Chef".