New Eukanuba Customized Pet Nutrition Helps Bring Out the Magnificence in Your Dog

DAYTON, Ohio, March 2 /PRNewswire/ -- It comes as no surprise to pet owners: different dogs have different needs. From the Toy Poodle to the Golden Retriever, the Yorkshire Terrier to the Great Dane, every dog has unique nutritional needs based largely on their breed type, size, and health and performance needs. To answer the call, Procter & Gamble (NYSE: PG) Pet Care brand Eukanuba has relaunched its premium dog food line, offering our most extensive line of pet nutrition customized by breed type, size, health requirements, and performance needs. In addition, the brand will soon offer a line of breed-specific formulas focusing on five of the top seven breeds in the U.S. and a Custom Care lineup for dogs with special health concerns.

"After studying the health, fitness, and nutritional needs of each dog breed, Eukanuba has been able to create a customized line of dog food that meets the unique needs of breed type and size," said Andrew Meurer, Eukanuba Marketing Director. "We've even gone a step further by offering unique formulas tailored to specific health requirements and performance needs."

EUKANUBA'S BREED-SPECIFIC LINEUP

"The purebred dog owner demands nutrition that is customized to meet his breed's dietary and health requirements," said Meurer. "The Boxer owner worries about his dog's heart while the German Shepherd owner knows that the breed's digestive system is extra sensitive. These breed-centric dog owners are looking for premium, trusted foods to help their breeds reach full potential. Eukanuba Breed-Specific formulas will offer our most complete lineup ever to help them feed the breed."

Providing nutrition specific to 3 million dog-owning U.S. households, Eukanuba Breed-Specific formulas will be available at pet specialty stores in March 2007:

  -- Eukanuba Labrador Retriever Formula is designed to nourish a Labrador's
     healthy joints, weight, and overall health.  The formula contains
     natural sources of Glucosamine and Chondroitin Sulfate to help support
     their healthy joints and mobility and L-Carnitine to help them burn
     fat. The Golden Retriever, Flat-Coated Retriever, Curly Coated
     Retriever, and Chesapeake Bay Retriever will also benefit from this
     food due to similar physical characteristics and nutritional needs.
  -- Eukanuba Yorkshire Terrier Formula is formulated with guaranteed levels
     of copper and zinc for skin and coat care.  Also ideal for long-coated
     toy dogs such as the Shih Tzu, Maltese, Toy Poodle, Pekinese, Havanese,
     and Lhaso Apso, who share many of the same physical characteristics and
     nutritional needs, this unique blend of food offers a crunchy kibble
     with a coating of microcrystals that scrub the Yorkshire Terrier's
     teeth with every bite, reducing plaque and tartar that can lead to bad
     breath.
  -- Eukanuba German Shepherd Formula is formulated with FOS
     (Fructooligosaccharides) to help support the breed's digestive system.
     Made with a blend of special dietary fiber to promote healthy digestion
     and natural sources of Glucosamine and Chondroitin Sulfate for healthy
     joints and mobility, Eukanuba German Shepherd formula is also ideal for
     breeds such as the Belgian Malinois, Belgian Sheepdog, and Belgian
     Tervuren, who share many of the same physical characteristics and
     nutritional needs as the German Shepherd.
  -- Eukanuba Boxer Formula, also ideal for the Rottweiler and Doberman, is
     formulated with Beta Carotene, a key antioxidant to help support the
     immune system.  Eukanuba Boxer formula also includes L-Carnitine for a
     healthy heart and antioxidants such as Vitamin E to help support the
     Boxer's immune system.
  -- Eukanuba Dachshund Formula is designed to help support a Dachshund's
     healthy back with natural sources of Glucosamine and Chondroitin
     Sulfate.  Due to their similar physical characteristics and nutritional
     needs, this formula is also ideal for breeds such as the Corgi, Dandie
     Dinmont Terrier, Australian Terrier, Skye Terrier, and Petit Basset
     Griffon Vendeen.


  EUKANUBA CUSTOM CARE -- FOR DOGS WITH SPECIAL HEALTH NEEDS

New Eukanuba Custom Care Formulas, available at pet specialty stores this March, is a comprehensive line of foods created for dogs with special health concerns. Designed with targeted ingredients that work to maintain your dog's own systems, Eukanuba Custom Care diets address key health needs as they arise, offering 100% complete and balanced nutrition for your special needs dog.

  -- Eukanuba Weight Loss provides nutritional support for adult dogs that
     can benefit from moderate weight loss. This great tasting formula is
     made with 43% less fat than the Eukanuba Medium Breed Adult formula to
     help dogs lose weight. Eukanuba Weight loss is made with Eukanuba's
     patented carbohydrate blend to optimize body weight and body condition
     and L-Carnitine to help burn fat.
  -- Eukanuba Sensitive Skin provides nutritional support for adult dogs
     that may experience dull coat, shedding, dry skin, and non-specific
     itching. This diet contains no wheat or corn ingredients that may cause
     itching and scratching in some dogs with sensitive skin. The diet is
     made with vitamin rich ocean fish as the first ingredient to nourish a
     dog's skin and coat. The formula helps reduce itching, scratching, and
     shedding and is backed by Eukanuba's 110% satisfaction guarantee.
  -- Eukanuba Sensitive Stomach provides nutritional support for adult dogs
     to help maintain a healthy digestive tract.  This diet is made with a
     unique blend of FOS (Fructooligosaccharides) and beet pulp fiber for a
     healthy and balanced intestinal environment and to aid the digestive
     process. This diet contains no wheat, beef, or dairy ingredients that
     may cause upset stomach.
  -- Eukanuba Healthy Joints provides nutritional support for adult dogs to
     help maintain joint health.  This diet is formulated to provide our
     highest levels of Glucosamine and Chondroitin Sulfate for healthy
     joints and cartilage support and L-Carnitine which helps to optimize
     weight and minimize joint stress.


  Also included in Eukanuba's Customized Nutrition lineup are:

  -- Eukanuba Small Breed Formula.  Custom-made for dog breeds between
     1 - 20 lbs. at full maturity, Eukanuba Small Breed Formulas contain
     higher levels of protein and fat than other Eukanuba Formulas to
     support a small breed's metabolism and unique energy requirements.
     Eukanuba Small Breed is available in a Puppy, Adult, Senior, and Adult
     Weight Control formula.
  -- Eukanuba Medium Breed Formula.  Eukanuba Medium Breed Formulas help
     maintain a medium breed's healthy vitality.  Available in Puppy, Adult
     Original, Adult Weight Control, Adult Small Bite, and Senior, Eukanuba
     Medium Breed Formula is specially formulated for dog breeds that are
     21 - 50 lbs. at maturity.
  -- Eukanuba Large Breed Formula.  Large and giant breed dogs (51+ lbs. at
     maturity) have more than just big bodies and big appetites; they also
     have big nutritional needs. Eukanuba Large Breed formula answers these
     needs by offering a formula for the large breed at every life stage --
     puppy, adult, and senior -- as well as a large breed weight control.
     Each Eukanuba Large Breed formula contains natural sources of
     Glucosamine and Chondroitin Sulfate to help support the healthy joints
     of a large breed dog.
  -- Eukanuba Natural Lamb & Rice.  Made with 100% natural New Zealand lamb
     meat, wholesome rice, and added vitamins, minerals, and amino acids,
     Eukanuba Natural Lamb and Rice formulas give dogs all of the right
     nutrients without any fillers, artificial flavors, colors, or
     preservatives.  Eukanuba Lamb and Rice Formulas are available as part
     of the Eukanuba Medium Breed Formula -- puppy, adult, senior, and adult
     weight control -- and Eukanuba Large Breed Formula lineups.
  -- Eukanuba Premium Performance Formulas.  Active and sporting dogs need
     something extra in the bowl to meet the demands of their more active
     lifestyles. Eukanuba Premium Performance Active is formulated with a
     performance carbohydrate blend, great for active dogs and dogs that
     compete in agility and fly ball.  Eukanuba Premium Performance Sporting
     is an ideal formula for dogs competing in field trials, hunting, and
     other sporting events.  Both Eukanuba Premium Performance Formulas
     contain higher protein and fat levels than other Eukanuba Adult
     formulas to provide extra fuel and natural sources of Glucosamine and
     Chondroitin Sulfate to help support healthy mobility for athletic dogs.


  About Eukanuba

For nearly 60 years, Eukanuba, a Procter & Gamble (NYSE: PG) Pet Care brand, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet care products. To learn more about Eukanuba(R), the Eukanuba Veterinary Diets line of canine and feline therapeutic diets, or general pet care and nutrition information, call Eukanuba at (800) 446-3075. You also can visit Eukanuba on the Web at http://www.eukanuba.com/ .

About Procter & Gamble (NYSE: PG)

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