MAC Launches 'Rubia' A New Lipstick Exclusively From Paulina Rubio

NEW YORK, Feb. 26 /PRNewswire/ -- MAC Cosmetics, the leading brand of professional cosmetics and makeup artist brand of choice, has collaborated with Grammy-nominated recording artist, Paulina Rubio to create a brand new lipstick titled "Rubia," in celebration of the international success of her latest release Ananda. "Rubia," is a golden matte toned lipstick personally created by Paulina and will be sold for $14.00 in select MAC locations starting March 20, 2007.

"I love wearing make-up and use MAC products on stage and off, it's suitable for all occasions," says Paulina. "I was thrilled when MAC approached me to create a new shade of lipstick and I instantly thought it should be a bold, vibrant matte lipstick that will look sexy on all women."

Paulina, who is known as "la chica dorada" or "the golden girl" in Latin America, began her career over two decades ago and has since become a pop icon, selling millions of albums worldwide. ANANDA was released on September 18th, 2006 and quickly earned platinum status around the world. The first single "Ni Una Sola Palabra" has reached the #1 spot on radio in many countries and hit #1 on U.S. Billboard's "Hot Latin Tracks." The pop sensation was recently named Spanish GQ's 2006 "Woman of the Year" and began a world tour in February. Paulina truly embodies a confident, passionate, and sexy Hispanic woman; all characteristics that MAC admires and respects, and looks for when selecting a celebrity tie-in.

"Rubia" will be sold at the following MAC locations: New York, Los Angeles, El Paso, Houston, Northern California, Arizona, Las Vegas, New Jersey, San Diego, Mexico City, Guadalajara, Bogata, Santiago, Buenos Aries, Caracas and Lima.

Paulina will make a special appearance celebrating the launch of "Rubia" at the Los Angeles MAC store on the trendy Robertson Blvd. on March 20.

MAC (Make-up Art Cosmetics), the leading professional cosmetics brand, was created in Toronto, Canada in 1984 and is now sold in over 60 countries worldwide. MAC Cosmetics supports the special needs of professional make-up artists that meet the demanding lighting and studio conditions under which the pros work. The company's popularity has grown through a tradition of word-of- mouth endorsement from make-up artists, models, photographers and journalists around the world. MAC is for All Races, All Sexes, All Ages, attitudinally hip, artfully irreverent, dedicated fully to the art of self-decoration and the realization of the individual. The MAC attitude is best expressed by our artists, seen and felt in our stores.

For a more information on MAC, visit http://www.maccosmetics.com/.

For more information on Paulina Rubio, visit http://www.paulinarubio.com/