Sexy Science for High Heels Debuts Nationwide

SALEM, N.H., Feb. 7 /PRNewswire/ -- HBN Shoe, LLC, the company that supplies footwear manufacturers worldwide with revolutionary comfort technology, announces its Insolia(R) High Heel Insert is now available at select drug and retail stores nationwide. The new technologically-advanced consumer product is a concept unlike any product on the market -- it changes the way women feel in high heel shoes. Insolia Inserts, which work in any style of high heel, actually shift the body's weight and decreases forefoot pressure, lessening the strain on the feet and legs.

Created by the combined efforts of a world-renowned podiatrist and an MIT rocket scientist, the weight shift solution of Insolia Inserts are based on medical science and technology and are not cushioning or padding, which just mask the problem. Insolia Inserts have been granted the American Podiatric Medical Association's (APMA) Seal of Acceptance, which demonstrates the inserts work and promote good foot health.

"We are all used to science being part of our daily lives, even in what we wear -- scientifically engineered fabrics and scientifically designed athletic shoes. Now, science has come to the sexy world of high heel shoes," says Michael Backler, president of HBN Shoe, LLC. "We have developed a 21st century scientific solution to the problem of high heel pain and discomfort. Finally, women can feel comfortable all day in any high heel of their choice."

The Inserts are made of a specially developed material to match the properties of the bottom of the foot. Insolia Inserts actually shift weight off the ball of the foot by changing the inside of any style high heel shoe. The product modifies the inside contour of a shoe, placing the foot into the optimal position for a high heel. The results -- reduced forefoot and toe pressure, a balance closer to flat shoes, improved body alignment and ankle stability. And, because the inserts are small, slim and clear, they do not affect the look of the shoe.

"Once women try the product they will notice the difference immediately," said Dr. Howard Dananberg, creator of Insolia Inserts. "In my medical practice I have seen hundreds of women live in pain because of high heel shoes and now they don't have to. Insolia High Heel Inserts create such a difference in high heel shoes that women who thought they had to give them up forever can go shopping again. Women who wouldn't dare go an entire day in heels and women who are on their feet all day can now wear the shoes they actually want to wear."

Dr. Dananberg pioneered the use of computerized in-shoe pressure testing in his medical practice. In-shoe pressure sensing provided Dananberg a new perspective on various problems of feet and shoes. Using this technology, he discovered that not only do high heels shift weight to the forefoot they place the body out-of-balance. From a physical point of view the only logical solution to the effects of high heels was to reverse this weight shift.

Insolia Inserts are an extended development of a family of products used in high heel shoe manufacturing. More than 3.5 million pairs of Insolia products have been sold worldwide. This unique approach to high heel comfort has been quietly gaining market success in millions of pairs of shoes sold in various brands at retailers around the world.

The new product, with patents issued and pending, is easy to use and adheres to the inside of any style high heel shoe -- sandals, sling backs, pumps, wedges, etc., and become invisible. To maintain their comfort features over the long term, once installed, Insolia Inserts should not be moved from shoe to shoe. Available in two sizes covering women's shoe sizes 6 to 10, Insolia Inserts are now debuting at select drug and retail stores in the foot care section and at select Internet retailers. The manufacturer's suggested retail price is $9.99. To find a store or Internet retailer go to http://www.insolia.com/ and click "Get Insolia."

About Insolia:

Insolia Inserts is a product, with various worldwide patents issued and pending, of HBN Shoe, LLC. The company's mission is to bring a technological revolution to footwear and foot care by establishing Insolia products as indispensable components for footwear. The company is committed to maintaining leadership in footwear and foot care technology through innovation and discovery. Today, the benefits of Insolia products are available worldwide with partners in Asia, Europe and North America. For more information log onto http://www.insolia.com/.