OfficeMax Launches 20 Holiday Web Sites to Spread Christmas Cheer Online

NAPERVILLE, Ill., Dec. 4 /PRNewswire/ -- What could spread holiday cheer faster than sending your mother a custom-choreographed North Pole Dancing Santa personalized with your face or a personally-carved Virtual Ice Sculpture shaped by a chainsaw to your officemate across the hall? OfficeMax(R) (NYSE: OMX) , a leader in office products and services, announces the simultaneous launch of 20 new holiday-themed Web sites with games and video to help celebrate the season by sharing cutting-edge digital entertainment with friends and family.

The OfficeMax Holiday Web sites offer something for everyone. Visitors can play games online, create an online wish to share or create a humorous email message. Each Web site has a yellow OfficeMax tag that takes visitors to the other 19 sites, or to http://www.officemax.com/ to buy "real" holiday gifts. A brief selection of the OfficeMax Holiday Web sites are:

-- http://mistletoeinanelevator.com/ -- Uncomfortable with public displays of affection? Now imagine being stuck in an elevator with two office workers entranced by the power of mistletoe. You get to watch the hidden video! -- http://conspiracycarols.com/ -- Subversive messages buried inside Christmas carols? It's better than playing a Pink Floyd album backwards because you get to write your own message and share it with your fellow conspiracy theorists. -- http://everythingsareindeer.com/ -- Do these antlers make me look fat? This season's must-have accessory is a pair of bony outgrowths that you attach to pictures of your family and friends. -- http://stucktoapole.com/ -- Considering his tongue is frozen to a pole, his repertoire is vast. From singing "Take Me Out To the Ball Game" to busting the latest dance moves, this boy can say and do quite a lot stuck to a pole. -- http://elfyourself.com/ -- Upload a picture of your face, call the special phone number, record a personalized holiday greeting, and voila! Your face gets digitally attached to an elf's body and your voice gets "elf-anized". You can watch your creation repeatedly or email your greeting to family and friends.

"These entertainment-focused holiday Web sites add fun to what can be a hectic time of year," said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. "With more Christmas shopping taking place online, it will be easy for customers to enjoy their favorite sites, share messages with friends and family and then scan the latest product values at OfficeMax."

The holiday Web sites were produced for OfficeMax by New York-based advertising agency Toy, with clients including Amazon, Disney and the Oxygen Network.

The simultaneous launch of 20 unique web sites ranks among the most launched at one time by an office supply retailer. "This playful Web content allows us to reach customers in exciting and unexpected ways," adds Vero, "while positioning OfficeMax as a fun destination to find holiday Gifts That Work!"

About OfficeMax(R) Incorporated

OfficeMax is a leader in both business-to-business and retail office products distribution. OfficeMax delivers an unparalleled customer experience -- in service, in product, in time savings, and in value -- through a relentless focus on its customers. The company provides office supplies and paper, print and document services, technology products and solutions, and furniture to large, medium and small businesses and consumers. OfficeMax customers are served by approximately 35,000 associates through direct sales, catalogs, Internet and nearly 900 superstores. OfficeMax trades on the New York Stock Exchange under the symbol OMX. More information can be found at http://www.officemax.com/ .

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  William Bonner             Mike Weiner/Paul Maccabee, Maccabee Group
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